Bvlgari Unveils Aeterna, The Most extraordinary High-end Collection Ever Created

Bvlgari chooses the Eternal city of Rome, its hometown and everlasting source
of inspiration, to unveil Aeterna, its new High-End Collection, presenting for the occasion a
precious assortment of over 500 creations, including High Jewelry and High Jewelry Watches,
High-End Bags and Very High-End Fragrances. An occasion to celebrate, with a breathtaking
event, its 140th anniversary, a major milestone for the Roman Maison.

Highlighting the uniqueness of the event, Bvlgari staged its sophisticated extravaganza in a
location, made accessible exclusively to the Maison for this momentous occasion, Rome’s Terme
di Diocleziano, one of the world’s most extraordinary antique architectural complexes and beautiful
open-air museums in the Eternal City, part of the Museo Nazionale Romano,
Considered the largest Baths of ancient Rome, spanning a surface of 13 hectares that was able to
accommodate up to 3,000 people at once, the breathtaking complex, built between 298 and 306
AD, is adorned with splendid sculptures and fascinating ruins.

International guests, including Bvlgari’s Brand Ambassadors Anne Hathaway, Priyanka Chopra
Jonas, Liu Yifei, Shu Qi, Hikari Mori and Alessandro Gassman, enjoyed a journey into eternity
where the layered beauty of the Terme di Diocleziano, the timelessness of Bvlgari’s High Jewelry
creations and the state-of-the-art spirit of the event’s performances overcome the boundaries of
time.

To celebrate the special anniversary, Bvlgari Brand Ambassador Priyanka Chopra Jonas wore the
Serpenti Aeterna necklace, the most precious High Jewelry piece ever crafted by the Roman
Maison. Featuring seven D flawless diamond drops totaling 140.00 carats, one for each year of the
brand’s history, and 698 baguette diamonds weighting 61.81 carats, this incredible necklace
required over 2,800 to complete, revealing an outstanding combination of creativity, expertise and
audacity, values that have always defined the brand’s vision.

During the evening, the Terme di Diocleziano, that recently reopened to the public after long
restoration works, hosted a spectacular jewelry show that took place in the Chiostro Ludovisi, an
intimate space built over the Terme’s large outdoor pool. Styled by Carine Roitfeld, the show
featured an iconic casting, including Mariacarla Boscono, Blesnya Minher, Elisabetta Dessy,
Isabella Rossellini, Carla Bruni and Giacomo Cavalli.

Before the show started, guests had the chance to assist to a special, poetic duet by
choreographer and dancer Sadeck Berrabah and ballet dancer Eleonora Abbagnato, the director of
Teatro dell’Opera di Roma. Mixing classic and contemporary dance, they celebrated Bvlgari’s
ability to fuse past, present and future giving life to eternal works of art.
Their performance was followed by a fascinating choreography by Sadeck Berrabah and 80
dancers, who moved synchronously, perfectly embodying his signature artistic direction.

At the Baths’ Chiostro di Michelangelo, named after the famous painter and sculptor to who it is
traditionally attributed, Bvlgari delighted its guest with a gala dinner conceived by Italian Michelin-
starred chef Massimiliano Alajmo, who developed a menu specifically designed for the event.
The dinner was followed by a live performance by internationally acclaimed artist and songwriter
Elisa.

For the occasion, “Vista Aeterna” an immersive installation created by Dutch designer Sabine
Marcelis, has been gifted to the city of Rome under the patronage of the Fondazione Bvlgari. The
artwork will be at iconic Piazza di Spagna from May, 19th  to June, 15 h , and offers a contemporary
interpretation of Rome's  urban landscape. It consists of twelve travertine-based pillars adorned
with reflective colored mirrors that continuously rotate throughout the day, tracing the path of the
sun from dawn to dusk. As they move, they capture and refract sunlight, projecting a spectrum of
warm, sun-inspired tones onto the surroundings. Providing an ever-changing vista, it is a perpetual
celebration of the luminosity of the eternal city and its architectural heritage.
Continuing its pioneering spirit and unwavering commitment to innovation in luxury, the Maison has
also introduced the Bvlgari Digital Passport. This immutable digital record stores the unique
characteristics and certificates of each High Jewelry creation on the Aura private blockchain, which
safeguards product data indefinitely with the highest standards of transparency and security.

Offering an immersion into the collection, Bvlgari showcased the Aeterna’s unique creations in the
Aula X of the Terme di Diocleziano. A timeless space showing the grandeur of the ancient roman
thermal bath with a spectacular height of approximately 22 meters. The extraordinary Serpenti
Aeterna necklace shined in the middle of Ara Aeterna, a prominent dedicated space inside the
showroom and a video revealing the craftsmanship behind its creation is presented in a
customized theater.

A range of Aeterna key creations were unveiled in displays inspired by Italian architect Lina Bo
Bardi and sitting in front of stunning reinterpretation of architect Giovanni Battista Piranesi’s prints,
rendered on precious custom-made tapestries realized with the high-density jacquard technique by
the historic Venetian weaving Rubelli.