Amitabh Bachchan Unveils Kalyan Jewellers’ First Showroom In Ayodhya

EE News Desk Feb 10, 2024

Kalyan Jewellers unveiled its first showroom in Ayodhya, which was inaugurated by the company’s brand ambassador, Amitabh Bachchan. It also marked the company’s 250th showroom globally. T S Kalyanaraman, Managing Director, Kalyan Jewellers along with the Executive Directors – Rajesh Kalyanaraman and Ramesh Kalyanaraman were present at the inauguration. The showroom promises a luxurious shopping experience with an array of jewellery designs.

Addressing the crowd during the inauguration, brand ambassador, Amitabh Bachchan said, “I am thrilled and honoured to be part of the grand celebrations marking the launch of Kalyan Jewellers' 250th showroom globally. With a rich legacy spanning over three decades, Kalyan Jewellers has consistently redefined India's jewellery industry through pioneering initiatives. It fills me with pride to be associated with this iconic brand for over a decade. The jewellery brand is firmly grounded on the pillars of trust, transparency, and customer-centricity. I am confident that the patrons here will warmly embrace and wholeheartedly support this distinguished jewellery brand.”

The Kalyanaraman family presented a polki neckpiece adorned with uncut rubies, pearls and emerald stones as a token of reverence at the Ram Mandir as senior leadership along with Bachchan visited the temple before the inauguration.

Talking about the unveiling, Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “As we inaugurate our 250th showroom, we extend gratitude to our customers, partners and employees, who have been an integral part of this three-decade-long journey that has been marked with trust and transparency. Their unwavering support has been integral to our remarkable three-decade journey, characterised by principles of trust and transparency. This significant milestone not only reflects our commitment to crafting exquisite jewellery but also emphasises our dedication to fostering enduring relationships with patrons nationwide. At Kalyan Jewellers, we have made significant advancements in building a holistic ecosystem, ensuring a service-backed shopping experience for our patrons. As we move ahead, our customer-centric approach remains key to our continued growth, building upon the very essence that defines our brand.”

Kalyanaraman added, “Considering the prominence of Ayodhya, we have introduced curated designs as part of our temple jewellery collection – Nimah. This enhanced Nimah collection, is a celebration of our rich heritage, cleverly reimagined through contemporary designs, adorned with precious stones. The revamped collection pays an ode to the timeless narratives of the Ramayana and Indian mythology. We believe this upgraded collection will seamlessly complement our existing brand portfolio, resonating widely, especially among our clientele.”

Celebrating the showroom, the brand has announced zero per cent making charges for half the purchase value, on a minimum purchase value of Rs 1 lakh. Additionally, the Kalyan special gold board rate will also apply. These offers are valid for a limited period.

Additionally, Kalyan Jewellers unveiled its pre-booking facility for patrons planning to make jewellery purchases on the upcoming occasion of Akshaya Tritiya.

Patrons will also receive Kalyan Jewellers' 4-level assurance certificate, which guarantees purity, free lifetime maintenance of ornaments, detailed product information and transparent exchange and buy-back policies.

The showroom will also stock Kalyan's house brands including Muhurat, Mudhra, Nimah, Glo, Ziah, Anokhi, Apoorva, Antara, Hera, Rang and the recently launched Lila.