About 47% Of Urban Couples Opt For Destination Weddings: Survey

Indian weddings are renowned for their ceremonies, decor, venues and culinary creations. All of these have contributed to making the Indian wedding market the second largest in the world. Weddings in India have evolved as brides and grooms today are more than ready to have their dream destination weddings instead of fitting them into the little traditional box.

Given the burgeoning trend of Destination Weddings, Betterhalf recently conducted a survey to unveil that more than 47 per cent of eligible bachelors and to-be-wed couples are opting for destination weddings, the survey also debunks the myths associated with the trend.

The majority of urban professionals preferring to have a destination wedding are significantly influenced by the affordable cost associated with them. In addition, 25 per cent of urban professionals value location while 23 per cent consider experience as the key influential factor in choosing a destination wedding.

“Destination weddings have evolved so much over the years, that they have emerged as the most favourable wedding option for India’s diverse populace. That being said, destination weddings are elaborate ceremonies and people tend to think of them as over-the-top expensive affairs. With our survey insights, we are hoping to break away from this persona of the Big-Fat destination Weddings, making it a dream come true for all by making budget-friendly destination weddings more accessible,” said Pawan Gupta, Co-founder and CEO, Betterhalf.

For all to-be-wed couples, budget plays a significant role, as 72 per cent of urban professionals considered it significant when planning a destination wedding. 38 per cent of couples preferred online wedding planning platforms in contrast to traditional planners.

While destination wedding planners can certainly help in allocating the budget effectively, over 54 per cent of urban professionals want them to offer additional services like travel arrangements. Apart from this, over 30 per cent of them look for assistance in on-site coordination respectively.