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46% Single Indians looking For Committed, Serious Relationship: Bumble Survey

Bumble, an online dating application has revealed that one in two (46 per cent) single Indians are looking for a committed, serious relationship in 2021, post the second wave of the COVID-19 pandemic

As India slowly starts to open up post the second wave of the pandemic, Bumble, the women-first dating app, revealed interesting trends emerging in the Indian dating landscape, Bumble revealed in recent nationwide research. 

"One in five people are looking to get married (New Delhi, Chennai, Bengaluru, and Hyderabad rank the highest). More than one in three (33 per cent) are feeling hopeful about dating right now as lockdown restrictions lift across India. Meanwhile, 33 per cent of single Indians are using video dates to really get to know each other better before meeting IRL," the survey said.  

The dating company in its survey observed shifts in dating priorities and preferences. Post the COVID-19 second wave, emotional connection (60 per cent) and kindness (55 per cent) top the charts, when asked what’s most important to single Indians when it comes to choosing a partner. 

Talking about the other priorities, 45 per cent of Indians chosen their career or ambition, compatibility of interests stands at 45 per cent, financial stability at 40 per cent, while empathy stands at 32 per cent.  

"With more and more Indians getting vaccinated each day, single Indians are once again starting to date in-person as restrictions are beginning to ease across the country," it said. 

The survey revealed the top 5 choices for Ideal first IRL dates in 2021 which are long drives, dining at a restaurant, local cafe/tea shop in the neighborhood, walks in the park or neighborhood, and going to the movies when theatres reopen. 

Samarpita Samaddar, Communications Director, Bumble India said, "As our recent research illustrates, millennials and GenZ are more intentional about dating in 2021 as one in two single Indians are looking for a committed, serious relationship this year especially post the second wave of the pandemic in India."  

A total of 46 per cent of people claimed there is a rise in thoughtful, romantic gestures. "Chennai and Pune emerge as the most romantic with 46 per cent claiming to have noticed an increase in thoughtful and romantic gestures, followed by New Delhi (44 per cent), Bengaluru (44 per cent), Mumbai (42 per cent), and Kolkata (42 per cent)," it said. 

Over the past year, Bumble has made several updates to its platform, including introducing 150 new interest badges in dating profiles and launching its “Night In” feature, where two people can participate in an interactive game during a video chat. The company also recently launched Snap’s AR Lenses within Bumble video calls and launched video notes that utilize Snapchat’s technology.

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Abhishek Sharma

BW Reporters Abhishek Sharma is a Correspondent with BW Businessworld.

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