13 CEOs of India Inc. come together for the 12th edition of CEOs Sing for GF Kids

Genesis Foundation (GF) recently brought backCEOs Sing for GF Kids at ITC Grand Central, Mumbai. This electrifying evening witnessed 13 of India Inc’s famous and fabulous hum their favourite songs for a noble cause. This was the 12th edition of CEOs Sing for GF Kids and was organized toraise funds to save lives of 8 critically ill children.

The event promised to be an evening of musical fun, coming from a very impressive line-up of performers from the corporate world who will enthral a gathering of more than 150 people with their remarkable singing abilities:

YM Deosthalee, Chairman & Managing Director, L&T Finance Holdings
P Balaji, Dir. Regulatory & External Affairs, Vodafone
AshwinDeo, CEO, Trinity Vintners
Atul Ahuja, CEO, Cricket Canada, Savana Consulting
GeetuVerma, Executive Director Foods, Hindustan Unilever
Sanjay Tandon, CEO, Music Composers Association of India & Singers Association of India
Dinesh Mirchandani, President India, Boyden Global Executive Search
Hitesh Gajaria, Partner, KPMG
KuldeepBhartee, GM, ITC Grand Central
MehmoodCurmally, MD, Rhythm House
PankajChaturvedi, Executive Director & CEO, Rich Graviss
Vinit Store, Chief Executive Officer, Quadron Business Park
V Vaidyanathan, Chairman and MD, Capital First

Speaking on the occasion, PremaSagar, Founder Trustee, Genesis Foundation, said, “We truly appreciate the commitment shown by the participating CEOs – not just for taking the time to perform, but also for lending their voice to support Genesis Foundation in facilitating the better treatment of under privileged and critically ill children.”

Over the years,‘CEOs Sing for GF Kids’ has progressively become an institution in fund-raising initiatives to give life a chance. In keeping with the Foundation’s core to build a participatory culture of giving, musically-inclined CEOs come together periodically to raise funds for the critically ill and underprivileged. The uniqueness of CEOs Sing for GF Kids lies in its ability to give otherwise busy corporate honchos an opportunity to showcase their passion whilst raising resources for the lesser privileged in the same beat.

Each initiative by Genesis Foundation focuses on providing support for children suffering from cancer, cardiac disorders, post organ transplant care, thalassemia, and extreme physical deformities. The treatment cost of these ailments is prohibitive for parents of children from under-privileged backgrounds, and that is where the Foundation comes in. Some of the expected beneficiaries of CEOs Sing for GF Kids2015 include 4-year-old Sarthak, whose father earns Rs.6,000 a month and can’t afford the cost for his surgery for congenital heart disease. Alongside him is 2-year-old Ansh Thakur, whose total treatment costs for leukaemia is prohibitive. Six other children, besides Sarthak and Ansh will be supported by this edition of the event. (See attachment)

And, this is what the participating CEOs have to say:

YM Deosthalee, Chairman & Managing Director, L&T Finance Holdings

“Lot of joy for a really worthy cause.”

P Balaji, Dir. Regulatory & External Affairs, Vodafone India Ltd

“Over the years, I have seen Genesis Foundation support children with serious ailments.I have been part of this journey in the past and look forward to the upcoming occasion as well.”

PankajChaturvedi, Executive Director & CEO, Rich Graviss

“It is an honour to be able to do my bit for the society and Genesis Foundation has been an amazing medium for me to do so. The kind of work they have done for the children is commendable and exemplary. It is an ecstatic feeling to be a part of the event that helps to improve the lives of critically ill children and make a positive difference in their lives.”

Atul Ahuja, CEO, Savana Consulting Inc.

“Genesis Foundation continues to tirelessly help support healing for critically ill underprivileged children. Please open your hearts and more importantly your cheque books and share the love.”

In order to raise awareness and resources to facilitate medical assistance to GF Kids, GF has created unusual and unique participative fund-raising events involving music, art and food. Some of these events are: The Kasauli Rhythm & Blues Festival, JadhavGADH Music Festival, CEOs Sing for GF Kids, CEOs Cook for GF Kids, Musical Evenings, Art Shows, Theatre, etc. GF is also the beneficiary of CEOs Got Talent, produced by FremantleMedia.