As the entire country is dipping into the celebrations of the festive season, event organizers are waiting in the wings to capitalize on the same by serving audiences customized experiences. With the second edition of the Grub Fest just around the corner and another edition of the NDMC Palate Fest scheduled to happen a little later this year, the fight to serve the best family experience has just gotten interesting.
The most recent edition to the list of these festivals is ‘The 10 Heads Festival’ organized by Trifecta Entertainment.
The ‘family experience’ as the organizers like to call it, kicked off yesterday and aims towards reviving the concept of a great family outing. The festival brings in 10 mini festivals showcasing different themes ranging from music, food, fashion and arts at one place to provide a mega experience to its prospective attendees.
When asked upon, how was the idea of the 10 heads festival conceptualized,
“Raul Chandra, Director, 10 Heads Festival, says, "The 10 Heads Festival was an idea that we were toying with for over a decade. Having created festival properties around music, adventure, art and fashion, I still felt that there is room for something bigger better, something that can accommodate the myriad shades of arts in culture in a larger format. Also Trifecta's vision is to revive the way we celebrate ‘festivals’ in India along with recalibrating the idea of a family outing. Each of the 10 festivals have been curated - keeping in mind that out of the many streams of talent in the country, only a few handful are showcased, that too with a repetitive format and art forms."
Interestingly, the 10 different themes of the festival are
Foodistaan, a gastronomic experience curated and managed by Chef Saby;
Compow, a festival of Pop-culture & E-Creativity;
Toddyfest, a festival of drinkables,
Band Baja+Bass, a festival of music;
Fete De Luxe, a fair for high-end luxury products across categories;
Great Indian Bazaar, a flea festival;
Bachcha Party, a kids special party;
Jaadunagari, one India’s first ever Festival of Magic & Illusion;
Dramarama, a theatre festival and
The Unburning which is world's first green effigy festival.
Foodistan, the food festival is expected to draw direct comparison to other food festivals being organized in India. Based on reviews received on the day 1 of the festival, the attendees have found Foodistan to be a good fit among all the 10 themes of the event. Nishi Singh, 19 year old college student said, “It’s perfectly organized and the charges for food items are not too extravagant as well. I also liked how the festival was not too huge but managed still managed to serve a wide variety of cuisines to enjoy.”
Abhishek Mankad, Director, 10 Heads Festival and the inceptor of Foodistaan elucidates on points that makes Foodistaan stand out from other food festival, “From all our research and knowledge about food festival trends from across the world, the one thing we were certain about was – variety and people getting to enjoy the variety and the real essence of a food festival. To encourage that our portion sizes will be smaller (so people can sample far more food) and our price-points are in line to ensure that they can sample more, comfortably. In addition to this, all participants will be doing a special menu with 1-2 dishes that will only be whipped up for the Foodistaan patrons. His extreme passion for food and vast knowledge across cuisines and culinary cultures was the catalyst behind seeding Foodistan at the 10 Heads Festival."
10 Heads festival is also high on entertainment quotient as known performers like Daddy G, Badshah and Lucky Ail on board as performers throughout the four days of the festival.
If the responses received on the first day are any indication, The 10 Heads Festival has without a doubt provided a refreshing experience to its attendees on the first day. With 3 days of holidays still left, the event by Trifecta is perfectly timed and will likely see more crowd pouring in weekends as well.
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