The 8th GeoSpa AsiaSpa India Awards ceremony was recently held at JW Marriott, New Delhi. Along with the presence of Bollywood stars like Vidya Balan, Huma Qureshi, Raveena Tandon, Ridhima Sahni Kapoor and TV actor Sidharth Shukla the main highlight of the event was a fashion show by Dubai-based fashion designer Varoin Marwah.
EE caught up with Liza Varma, Founder,
Liza Productions and Management who managed the fashion show at the event, spoke about the engaging elements at the event, the response received and the concept of integrating a fashion show in spa awards.
Q-How was the concept of having a fashion show at Asia Spa Awards conceived?
A- I have already worked with Parineeta Sethi in the previous editions of Asia Spa Awards wherein also we featured a spa collection so this is not the first time a fashion show at a spa award has happened. The concept has been designed by me and a designer Veroine Marwah, the event is all about spa awards so we have worked only on eco-friendly fabric and tried to showcase a collection which is all about comfort as it is worn during spa experience which is supposed to be relaxing. We thought on different kind of elements to work on so we came up with metal, fire, water, earth and wood as these are also the elements that are used in spas and hence we came up with this concept.
Q-What was the response that you received for the fashion show?
A-. Spa is also a lifestyle business at the end of the day and fashion fits in really well with it. We received an excellent response from the guests who had come and also on facebook and other social media platforms and it was one of the main highlights of the award function and people were eagerly awaiting for it since it was announced.
Q-What were the other engaging elements at this edition of the Asia Spa Awards?
A-The award is an 8 year old tradition by the Asia spa magazine and all the spa’s in the country are a part of it. It is being managed beautifully since its first edition and I have been closely associated with it either as part of the production team or as an audience. It’s an initiative to award people in the industry and in between the awards you saw dance performances from Skeleton Dance Troupe. Of course the fashion show was the grand finale and the designer was specially selected from Dubai who has an amazing future ahead.
Q-You have been closely associated with Asia Spa Awards and also are instrumental in organizing it. So what are the challenges you faced while you organized the event?
A- I quite enjoyed the entire experience and I never find anything challenging. In the production side we had to look at softness as spa is all about softness, comfort and relaxation so we had to give the venue a very relaxing feel. The backdrop and the entire aura of the place was a soothing experience creatively designed to support the experience of the audiences.
Q- What do you think is latest trend in the spa industry and do you foresee any changes happening?
A- I think that the industry is definitely is experimenting more as many can be seen providing lifestyle experiences and are also coming up with tailored packages in places like hill stations where in one can relax and comfort themselves. People definitely enjoy the experiences of spa since the individual lives of people have become so stressful. I feel in the future we can definitely see a more better perspective for the industry as a whole.
