Volkswagen India flags off the first chapter of Volkswagen Experiences (VWe) on 9 June 2024 from Chandigarh with customers and fans of the Brand undertaking an exhilarating expedition across the Himalayas to Ladakh
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In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more
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