Talking to Everything Experiential in an exclusive chat for our BrandCraft series, Shivam Ranjan, Head of Marketing, APAC, Motorola outlines the experiential marketing strategy of the brand, its exclusive Flipkart Experiential Store, banking on tech innovations and more
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Volkswagen India flags off the first chapter of Volkswagen Experiences (VWe) on 9 June 2024 from Chandigarh with customers and fans of the Brand undertaking an exhilarating expedition across the Himalayas to Ladakh
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Experiential marketing encompasses diverse strategies to establish an enduring connection with consumers
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In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more
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This collaboration brings together a diverse range of industries including FMCG, Alco Bev, Media, Technology, Mobility and Fashion
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