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Articles for Cinema

Svayam & MIFF 2024 Collaborate For Inclusive Cinema Experience

Scheduled from 15 to 21 June, the festival will be fully accessible to attendees with special needs and reduced mobility

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GroupM's Experiential Journey: Insights From Ajay Mehta

In an exclusive tete-a-tete with Everything Experiential, Ajay Mehta, Managing Director – Cinema, OOH & Experiential Marketing, GroupM, underlines the evolution of the company that he founded, how 2023 fared for GroupM on the experiential front, the popular campaigns initiated by the agency, and more

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