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Articles for Industry watch

Gigi Bombay Takes A Playful Jab At Jim Sarbh’s Cocktail Skills

Gigi Bombay has released a digital ad film in association with Sarbh, which shares a fun take on his understanding of cocktails while showcasing the best of the new cocktail program

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KFC Introduces K-Pop Korean Chicken Popcorn

It is a first-of-its-kind Korean twist on the iconic finger-lickin’ good Chicken Popcorn

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Government Boosts Domestic Film Festivals & Global Indian Content

The government has issued guidelines for providing financial assistance to domestic film festivals through the National Film Development Corporation (NFDC) under the 'Development, Communication & Dissemination of Filmic Content (DCDFC)' Scheme

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Glucon D & My FM Join Hands To Unveil ‘Thakaan Gone, Energy On’

Presented by Glucon D & powered by 94.3 MY FM, with the backing of the Ahmedabad Traffic Police, this initiative aimed at providing much-needed refreshment, hydration & energy to the dedicated on-duty traffic policemen

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PVR Inox Offers Cinematic Indulgence In July

Movies ‘Kalki 2898 AD’, ‘Kill’ and ‘Despicable Me 4’ and a re-release of ‘M.S. Dhoni: The Untold Story’ will be run in the theatres

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Aashirvaad Revives ‘Rath Yatra Through The Ages’

In a unique blend of the virtual and the real, Aashirvaad will recreate the sacred Rath-pulling experience

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Personalisation In The Digital Age

Rahul Johar, Founder & CEO, Oxbow Brands writes for Everything Experiential about personalisation becoming an integral part of consumer experiences in the snack and beverage category in India

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FNP’s ‘Retail Shine’ To Transform Gifting Experiences

FNP's new store in Gurgaon offers an exclusive range of imported flowers, gourmet cakes, plants, handcrafted items, and personalised gifts for every occasion

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