EEMA (Event & Entertainment Management Association) has today announced the dates for their annual global convention EEMAGINE as May 1- 3, 2016. EEMAGINE 2016 would be hosted at Hotel The Grand, New Delhi and will see in attendance various stakeholders from the events and experiential marketing industry. While the theme of EEMAGINE last year was India Inspired, this year the convention will be based around the theme ‘India Unimagined’. EEMA President Sabbas Joseph commented, “Easy to pontificate and share one’s thought about an India Unimagined, but each of us have different thoughts, ideas and dreams. India Unimagined has no rules, no taboos, none of the “don’t do this” and naysayers. For a moment, place yourself on a trampoline. The past is the base that we stand on. The Present is upon us and provides the momentum. The future is the extent that we allow ourselves to reach out for. As you leap repeatedly on the trampoline, jump freely with your cares thrown to the wind, smile, bounce, be the cynosure of everyone’s eyes, you will jump and fall, but with every fall you will gain a momentum that propels you to greater height. India Unimagined is all about our dreams, our vision, the Future that we need to create for ourselves. It’s time to imagine an India unimagined.” “During EEMAGINE 2016, we will engage on multiple ideas, dreams, challenges and share experiences from India and the world. Creative minds, Business influencers, marketing gurus, policy makers, digital entrepreneurs and experience creators will share with us their dashboard for tomorrow”, continues Joseph. Registrations for the event are not yet open, and a formal announcement will soon be made inviting those who wish to attend. Sabbas Joseph adds, “During the convention we will seize ourselves with big dreams, crazy ideas, unseen technology, maverick entrepreneurs and also important challenges like artiste relations, health and safety, production standards, and HR policies. We will share, debate and discuss.” This year at the convention, EEMA would also be launching the inaugural EEMA SPOTLIGHT Awards to honor partners across the creative and production spectrum.
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Who says that for a brand to experientially connect with their target audiences they need to organize consumer events or invest a bundle on brand activations? Experiences can be created anywhere and everywhere and as a result we have seen many brands executing experiential campaigns in parks, roads, colleges, on water and the list goes on. Interestingly, numerous brands have also created diverse experiences for their brands inside cinema halls to capitalize on unsuspecting customers who entered just to enjoy a movie and were left positively surprised. Let’s have a look at the 5 intense cinematic brand experiences- Gaz & Leccy cause chaos at the cinema To kickoff the smart meter campaign in Great Britain, Smart Energy GB – the organisation formerly known as the Smart Meter Central Delivery Body, rolled out this experiential campaign to showcase what happens when the electricity meter gets out of control. This experiential campaign not only was cleverly designed but excellently executed as well, you can get an idea of its success by looking at the reaction of the audiences. Corona blurs cinema screens in Spain JWT Spain created this immersive campaign for the alcohol brand Corona Extra where the brand wanted to spread the idea of drinking responsibly. As a result, the brand partnered with Sony Pictures Releasing and blurred the first few minutes of their new release in cinema to depict how things look like after getting drunk. Audi use 4DX Technology Now this is one of the most amazing experiential campaign of all time. It uses high octane technology and also shows why experiential campaigns are more effective than ATL advertising as it uses the same. Through this campaign the luxury car brand Audi used 4DX technology in cinemas to let everyone experience the new Audi TT. Ikea’s Cinema Stunt Furniture brand Ikea decided to show what their brand is all about through an innovative twist and as a result they took over a Russian movie theater to transformed it completely. They created multiple fully furnished bedrooms, replacing 100 seats with 15 bed sets complete with side tables, lamps and even rugs thus taking the cinema goers by surprise.
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Not so long ago the instant noodles Maggi from the international giant Nestle was called off the market for having lead chemicals over a prescribed limits in its cake. After the ban was imposed, even though noodles lovers shifted to different brands of noodles to bring an end to their hunger pangs, however none of the competitors could even match up to the popularity and love owned by Maggi Noodles. As a result, as the product came back in the market Maggi lovers found a reason to rejoice and the sales for Maggi sky rocketed like never before. Yes, from a child’s most favorite lunch item to a salty treat for the elderly, Maggi has without a doubt established itself as a member of every Indian’s life in its 30 years of presence in the Indian market. And to celebrate the love that millions share for Maggi, GoBuzzing a Delhi based startup recently organized the first ever GoBuzzinga Maggi Festival on Feb 28 2016 at PSOI Club in Chanakyapuri. Interestingly, GoBuzzinga is the same company that created the Yeh Dil Maange Momos festival in the capital a couple of months back which was a considerable success too. The concept of the festival was simple, Maggi being used as a core ingredient to create extra-ordinary and never seen before dishes. As an example- Maggi Shawarma, Maggi Lasagna, Maggi Donut, Seekh Kabab Maggi, Maggi Samosa, Maggi Momos, Butter Chicken Maggi Vodka Maggi, Maggi Pizza, Keema Maggi, Makhani Maggi, Chilli Cheese Maggi, and Butter Fry Maggi were some of the most popular dishes served at the festival. For those of you who think that Maggi and its variant dishes were the only highlight of this festival, think again as the festival also featured performances by Vibranium, Alakh, Ricochet, 6ix MHz, Kali Prasad and Ankit Sharma apart from some Live Doodle Art by Santanu Hazarika who has recently won the World Doodle Championship in South Africa, and Live Hyper Realistic Art by Bhrubajoyoti. The festival all in all had 34 stalls serving Maggi dishes that ranged from a mere cost of Rs. 30 to a slightly costly Rs. 180. The festival also engaged the attendees through various contests on social media and also offered a free beer for every participant at the festival. Vodafone, the telecommunication brand who were one of the sponsors for the event also carried out some engaging activities at ground zero to keep the audience spirits high. Speaking about the festival, Zoya Khan 22 said, “I love how such a simple concept has become an amazing way for us to spend our Sunday here today. Maggi has become such an important part of our lives and I am enjoying this festival to its core. We should definitely have more festivals like this.”
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Vibgyor one of India’s experiential marketing agency specializing in brand activations and consumer outreach programs with its corporate headquarters in Delhi, has added to its talent pool various key people with successful careers and academic backgrounds. Ms Priti Kohli has been appointed as Associate Vice President – Special Events & Government vertical. She has 15 years’ of experience across all aspects of event management with a track record of successful execution of events for large corporates and government projects and 4 years of extensive experience in market research companies like IMRB and ORG. She has designed and executed some of the major product launches, International & National conferences and seminars & exhibitions for some of the major brands like Oracle, Intel, Adobe, Boston Consulting Group, Indian Oil, Nasscom, etc. Prior to joining Vibgyor, she has held responsible roles in well- known event management firms like Seventy EMG, Wizcraft International and Cigma Events generating goodwill and business from government and private organizations. Speaking on the new role, Priti Kohli said, “Vibgyor is one of the best known agencies in the country in the activation space working with almost all the top names in the corporate world, My focus would be leverage its goodwill and contacts and establish a stronghold on the large events & exhibition space as well in order to make it a ‘full service’ experiential agency.” Anush Varma has also been appointed as Account Director (special Events) reporting into Priti Kolhi at Delhi Office. He has more than 8 years of rich experience in communications and events and has worked mainly in the automobile industry. He has been with Innocean worldwide / Hyundai for and managed some of the major sponsorships with ICC and FIFA. He has also managed some of the auto launches, auto expos, media events and international conferences. Ankur Kalra, CEO of Vibgyor says, ” In order to achieve our ambitious growth plans we plan to rope in a lot of high quality talent from within the industry, Priti & Anush fit the bill perfectly. I am confident that with their strategic thinking, wide ranging experience and people skills they will help vibgyor achieve its goals and make it a force to reckon with in the large events and government space as well.”
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Whenever one speaks to an event expert regarding the profitability of their newly launched event property their answer is that the property is in losses right now and it will take 3-4 more years to be profitable. Yes, solely on the basis of the fact that millions of rupees are invested in different format of events every year, most of the times these events are not able to generate enough revenue to break event the production cost even if the audience is full house and execution is top notch. What can an event manager do in such situation? To solve this issue, we at EE are listing down a few killer ideas to help brands and event curators generate more revenue from their next event. 1-Skip the line In case of crowded events a big hassle that attendees face is to stand in long ques before entering the event venue. To earn more revenue at events, event managers can make special provisions where people who can pay a little extra money will get the chance to skip the line and enter the venue directly. The idea is sure to work in events like EDM festivals or concerts, where people do not mind shelling out a little extra money for comfort. 2-Meet and Greet with celebs If your next event has celebrity presence or performances than as an event manager you can organize a special meet and greet with their fans to earn a little more before the event begins. Think about it, you have already paid the celebs might as well cover their costs through the meet and greet sessions. Fans are willing to pay a lot today for a chance to get photo clicked with their favorite celebrities and performers. One can also sell their autographed merchandise and bring in more money before your event has actually begun. 3-Pre-event or Post-event party Having a pre-event networking party a night before the main event or having a post event party just after the event has been executed is a great way to earn a little more from your event. Not only do these side events help you getting more sponsors on board who will make these parties free for you but keeping these events ticketed is expected to further fill your wallets. 4-Database access For every event that an event manager organizes, he creates a database of attendees and their response to the event for his own self. This database is of great value to other event organizers or brands who would want to research for their next event. By charging them a bomb for the database sharing, event managers can certainly make a lot of money. 5-Hire Volunteers Now this last idea is tricky but most event managers practice this anyways. Tie-up with more event training institutes or colleges so that their students can volunteer free of cost for your next event. By this means you will be able to give them a hands on experience of the event and at the same time you will be able to save on manpower cost. But remember this, these volunteers need to be trained first before they can be handed over the responsibility to take over mundane tasks of the event.
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Mr. Sanjay Shukla has resigned from his post as Chief Operating Officer, Percept One. Sanjay will be stepping down with immediate effect. Sanjay Shukla joined the Percept Group as National Head, PDM in 2007, and was promoted to COO, Percept Activ in 2011. He was elevated to CEO, Percept Sport & Entertainment in 2014 to manage the vast portfolio encompassing Activations, Sport, Entertainment, Talent and Weddings. Under his able tutelage, the team won many accolades from the M&E industry including the WOW Awards, EMAX Awards and EEMA awards. His many accomplishments translated into his meteoric rise in 2015 to the position of Chief Operating Officer, Percept One, a single business entity comprising the Percept Group Companies Percept/H, IBD India, MASH Advertising, Percept Gulf, I-AM, Percept Media, Percept Profile, Percept ICE and Percept Sports & Entertainment. Sanjay Shukla was responsible for leading the Integration and Business Development of all the diverse Marcom Services and driving business opportunities offering greater synergy across the Percept Group to clients. Nupur Mahajan has taken charge as Chief Executive Officer (CEO), Percept One, and will be responsible for leading the Vision, Strategic direction, Business Development and Integration of all the Marcom Services at Percept One. She will be overseeing a team of over 500 people across 27 offices in 10 markets to ensure seamless collaboration of the Group to ensure stronger client relationships and offer customized creative solutions to clients. She joined Percept in December 2015 and has been working with the Management to draw out future plans for the Marcom business and is well inducted. Nupur has had a remarkable career spanning two decades in the Media and Communications domain. She has handled varied challenging portfolios spanning Journalism, Business Development, Brand Solutions, Radio, Business Acquisition, and has worked closely across both national and international markets. Prior to joining Percept, Nupur was a consultant with some of the leading business houses in the country, viz. the Star Network, DB Realty and a columnist with the tabloid newspaper, Mid-day. She kick-started her career with the Times of India and rose to become the youngest Editor of the Times group at the age of 24. She moved to Television to launch Star News. Later, on the behest of Anand Mahindra, she took on the mantle of Brand Development Director and devised the growth and strategy plan for the popular ‘Verve’ and ‘Man’s World’ magazines. She also launched a Sports Intellectual Property Company called Beyond Boundaries, which in turn nurtured two very successful IPs – World Cricket Legends and the World Cricket Summit. Post that, advertising beckoned and she joined McCann New York (HQ), as Brand and Communications Head alongside Prasoon Joshi, where she was the custodian for brand MWG in India. Her last stint was at the Times Group where she was National Creative Director. Here she led the creative and strategic responsibilities of the Group with a specific focus on reenergising Times Group IPs together with creating new domain-defining IPs across Group companies. Said Ajay Upadhyay, Chief Operating Officer, Percept Limited said, “We strongly believe that Nupur will be able to provide the leadership that Percept One needs to become a strong unified Marcom service. Her global leadership experience and brand experience across manifold portfolios will help us leverage the scale and achieve the growth targets we have set for ourselves. Collaboration and integration is the value we bring to the table and Nupur is the ideal person to lead us on that path.” He further added, “Sanjay has been an integral part of the successful growth story of Percept, and we wish him the very best as he steps into new frontiers.”
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PVR Ltd., one of the largest cinema exhibition company in India, brings a chance to catch the globally acclaimed & Oscar nominated movies at your nearest PVR Cinemas. Beginning from 19th February till 4th March 2016, the ‘The Oscars Film Festival’ at PVR Cinemas will showcase 17 Oscar nominated movies across 11 cities in India including Delhi, Mumbai, Bangalore, Pune, Hyderabad, Chandigarh, and Kolkata. PVR gives a memorable occasion to enjoy some of the best Oscar nominated movies like The Hateful Eight, Shaun The Sheep 45 Years, Amy, Spotlight, Trumbo, Nightcrawler, Sicario, Carol, Room and many more at PVRs Oscars Film Festival. Festival schedule from 26th Feb – 3rd March’16: Venue: PVR Director Cut; PVR Select City Walk; PVR Ambience Mall, Gurgaon Timings: 8.00 pm & 10.00 pm Cinemas Location Timings 26-Feb-16 27-Feb-16 28-Feb-16 29-Feb-16 01-Mar-16 02-Mar-16 03-Mar-16 PVR Select CityWalk Delhi 8:00 PM Carol Room Bridge of Spies Sicario Spotlight The Martian The Revenant 10:00 PM The Revenant Spotlight The Martian The Hateful Eight Room Bridge of Spies Carol PVR Director’s Cut Delhi 8:00 PM Sicario Spotlight Carol The Martian Room The Revenant Bridge of Spies 10:00 PM The Hateful Eight Room The Revenant Bridge of Spies Spotlight Carol The Martian PVR Ambience Gurgaon 8:00 PM Carol Room Bridge of Spies Sicario Spotlight The Martian The Revenant 10:00 PM The Revenant Spotlight The Martian The Hateful Eight Room Bridge of Spies Carol
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Stars of Industry awards is known as one of the finest forum bringing together marketers, custodians, advertising and creative honchos from the countries best brands. The sixth CMO Asia stars of Industry Awards was hosted by the Stars of the Industry Group and 94.3 FM on the 20th February 2016 at the Taj Lands End, Mumbai. A global platform that aims at recognizing talents, excellence in service, innovation, aspiration and customer centrism as a crux for competitive edge in the Industry. NeoNiche was recognised as the “Most Admired Event Management Company of the Year 2015”. At the same forum, NeoNiche also won the awards for the “Most Admired Creative Event 2015” and “Most Admired Event for IT 2015”, wherein they created a larger than life, unconventional and holistic event experience for Google for Work, SMB Seminar and Gartner Symposium ITxpo respectively. In other categories Infosys, UTI Mutual Fund, Reliance Capital, HDFC Bank, HCL Technologies, L&T Infotech, Marico, Nvidia and others were also felicitated for their excelllence. The winners were carefully chosen by an eminent jury of industry veterans after scrutinizing the nominations for various criterion like Innovation, Marketing program, Best practices, Media Mentions, Execution, Crisis management and resolutions.
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