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Articles for Industry watch

Swiggy’s GIRF 2024 Makes A Comeback; Rohit Sharma Features In Campaign

The second edition of the Great Indian Restaurant Festival (GIRF) in 2024, features over 10,000 participating restaurants with exciting offers and experiences for the festive season, amped up by the ‘Bhoolna Mana Hai’ campaign featuring Rohit Sharma

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Tata Tea Gold’s New Campaign Portays Bengali Cultural Code

The film has been conceptualised by Mullen Lintas and created by veteran Bengali filmmaker Shoojit Sircar

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Zomato’s Ganesh Utsav Made Memorable With ‘Bappa Cha Prasad’

Maharashtra showed up to welcome and celebrate Bappa in full festive rigour, receiving significant customer love for the ‘Bappa cha prasad’ app

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Upcoming Nykaaland 2.0 To Be A Glittery Affair For Beauty Aficionados

The event which will take place in Mumbai from 25 – 27 October, 2024 will feature 80+ Indian and international brands, 10+ epic new launches, 10+ experience zones, 12+ workshops & expert sessions, 500+ beauty icons - including celebrities and experts - and over 12 hours of music performance

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Himalayan Attempts To Boost Kashmiri Saffron Farmers In Dedicated Annual Initiative

The brand celebrates 'Himalayan Day' with an initiative to uplift the Himalayan region’s communities – this year its focus is on supporting the saffron farmers of Pampore, Kashmir, who are facing challenges due to declining yield of Kashmiri Saffron

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Uzbekistan To Hold ITMF Annual Conference & World Fashion Convention

Being held in Samarkand, the events will showcase its textile heritage and global influence

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‘Shunyata’: Abhay K’s Exhibition On In The Capital Till 10 September, 2024

The exhibition has been open at Alliance Francaise in the national capital since 4 September, 2024 and will be on display till 10 September, 2024

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Influencers Redefine Festive Brand Experiences

Everything Experiential spoke to influencer marketing specialists about the strategies that influencers can utilise to give an authentic feel to festive experiences, leveraging storytelling and more

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