Over the years the growing inclination of brands towards experiential marketing has made one thing amply clear- Consumers love unique brand experiences. But studies reveal that if there is another thing that they love more it is brand experiences that stand for a cause.
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Elephant Parade India is an awareness raising campaign aimed at drawing attention to the plight of the endangered Asian elephant. Funds raised from the parade will help secure 101 elephant corridors across India in the hope of painting a brighter future for these gentle giants.
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Team Swachh Bharat, the campaign co-led by UNICEF and WASH United, celebrated Global Handwashing Day by hosting the first ever Swachh Haath Mela on October 13, 2017 at National Bal Bhawan, New Delhi. The festival was planned and executed by experiential marketing agency, Fountainhead MKTG.
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Arijit Singh lent his soulful voice for the GenM Music Concert by Mpower to create awareness and alleviate stigma around mental health illnesses. Perform live in Mumbai on Sunday, November 12, 2017, the reigning king of Bollywood music was visibly excited to be associated with this cause. GenM by Mpower aims to be a music concert for young people and a platform to engage in meaningful dialogue on mental health, in a fun and relatable way.
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YKK is back in India for the third time for its regional Corporate Social Responsibility program, the YKK Asia Group Kids Football Clinic (AFKC). Jointly organized in partnership with Real Madrid Foundation, this biannual event aims to use the beautiful game of football to provide underprivileged children in the region with this unique experience of a lifetime.
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Poonam Mahajan, Member of Parliament (Lok Sabha) and National President of the Bhartiya Janata Party Yuva Morcha has been announced as the Parade Ambassador to welcome the Elephant Parade India to the streets of Mumbai. A Member of Parliament from Mumbai North Central, Ms Mahajan will champion the cause for Asian Elephants and the Elephant Family helping to maintain and protect 101 Elephant Corridors across India.
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Diwali is a time for homecomings, when families and friends come together to celebrate. But spare a thought for those who can’t make it home for Diwali. As a part of Renault’s Driving Smiles initiative, this year the brand decided to make the festival special for some Delhi University students who couldn’t go home for Diwali.
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Concerned about India’s falling rank on the Global Hunger Index, ISKCON Food Relief Foundation’s Haryana chapter is to launch a campaign against hunger. Announcing the campaign plan, on the World Food Day, the foundation aims at eradicating hunger and malnutrition starting with Haryana.
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