Renault creates warm diwali experience for hostellers at FMS College
Along with their creative agency, Law & Kenneth Saatchi & Saatchi, Renault organised a surprise diwali party for the hostellers of the Faculty of Management Studies (FMS), one of India’s top five business schools.
On diwali day, Renault paid a visit to the FMS campus. The otherwise bustling campus was deserted, with just a handful of students still in the hostel. A host went around the campus handing out invitations to a surprise Diwali party. The students were given 10 minutes to get ready, before being ushered into a fleet of waiting Renault KWIDs and driven to a grand party arranged specially for them.
An intimate setting with great food, Indian sweets synonymous with diwali, entertainment and lighting sky lanterns made sure this Diwali was a warm experience for the hostelers even though they were away from home.
Watch the video here: https://www.youtube.com/watch?v=PQJhcWu4bnc&feature=youtu.be
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