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Articles for Consumer Events

Bacardi Enchanted Valley Carnival announces complete schedule

After announcing the line up for the 2015 edition & with less than a month to go, Enchanted Valley Carnival is out with the complete day wise schedule for the festival programmed for fans from around the globe. This year BEVC introduces brand new stage identities. BEVC will host different stages that bring together the tribe- Cosmos, Pyro, Akva, Terra & Aero. Just as the four universal elements come together to form the cosmos, the stages have been divided both visually & sonically to represent 5 sub cultures & tribes, each representing different genres of music. The weekend will start on Friday, 18th December with Hardstyle artists Noisecontrollers and Bass Modulators along with Indian Dubstep artists Nucleya & Sound Avatar who’ve become crowd favorites in a very short span of time. Thomas Gold, Ben Gold, Omnia & Ruben De Ronde will be breaking it down for all Trance lovers and ending the first day of the festival with a bang. Live at Saavn, which is a new addition to the festival will feature acts like Laxmi Bomb, Pratyul Joshi & Dhruv Visvanath to enthrall campers with some captivating sounds. Norman Cook, better known as Fatboy Slim will be headlining the second day of the festival. The ‘Eat Sleep Rave Repeat’ star who popularized the big beat genre in the 90’s will be visiting India after 3 years. Oliver Heldens is all set for his maiden trip to India. The other acts in the House/EDM genre on Day 2 will include Far East movement, Nanok & Sartek. Marking his second year with the festival, Ferry Corsten will not only be back but also curate a stage for all the Trance fans in India. Alex Morph, RAM & Marco V will be playing back to back sets at the Full On Stage. The legendary Simon Posford of Shpongle will set the mood with his ambient tunes. He was quoted saying “I am very excited to be coming back to India this December to be playing an exclusive sunset set on the Soma Project stage at the EVC music festival. India always holds a special place in my heart and I can't wait to get everyone Shpongled”.  The other acts by the Soma Project will feature artists like GMS & Bullzeye. Playing an exclusive set for campers, the Live at Saavn stage will witness maestros like Kavita Seth playing alongside her son, Kanishk Seth. Other performers like Achint Thakkar, Samved & Coshish will add to the cutting edge programming. BEVC will bring Tiesto to make his festival debut in India on the last day of the festival. Making his way to Aamby Valley City for all the Tribesmen who are ready to embrace something spectacular on 20th December, the Wombass artist will captivate fans from around the world. Known to be the festival of firsts, internationally acclaimed Indian artists Lost Stories and Shaan will play back to back sets at the festival for the very first time. Techno marvel Dubfire will be setting the techno stage on fire with his phenomenal tunes. Be ready to be bowled over by ground-breaking performances by Shaded, Hobo and Kohra. The Soma project will showcase some deep hypnotic sounds from Sashanti, Stefano Richetta & Steve Rachmand. The last day at the Live at Saavn stage will feature some acts by Hariharan & his son I-ZEN, Coshish, Faridkot & Fuzzculture Keeping the tradition going, Arjun Vagale will be closing the festival at the after party with a raw Techno set.

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Teamwork Arts announces Jazz Utsav '15

Capital Jazz, in collaboration with Teamwork Arts, is presenting Jazz Utsav 2015, a 2 day festival featuring the best known Jazz artistes from India and across the globe, on the 5th and 6th December 2015 at One Golden Mile, R K Puram, New Delhi. This year, in its 31st edition, this definitive Jazz festival held annually in the capital, celebrates the coming together of thePast, Present and Future of Jazz. With the Jazz Utsav, Capital Jazz have been one of the pioneers in bringing the best of Indian and International Jazz artistes together on the same platform in India, and are largely credited for the growing appreciation of this genre of music in India. This year, Teamwork Arts, has signed a partnership with Capital Jazz to present Jazz Utsav and explore touring this to a number of Indian cities. In the past Jazz Utsav has featured some of the best names in the Jazz world, like Sonny Rollins, Larry Carlton and Wayne Krantz. This year’s line-up is sure to brighten the mood of music enthusiasts in Delhi with a stellar line-up including The Woodstock Jazz Band of the students from Mussoorie’s Woodstock School and Joel Lyssarides from Sweden representing the electrifying Future of Jazz; the legendary flag bearers of its unforgettable Past -Derek Julien, who was part of the first wave of Jazz in India in late '60s, and Karim Ellaboudi featuring Vasundhara. And then there are the beacons of Present day Jazz - international Jazz rage Arthur Dutkiewicz Triofrom Poland and the current toast of the Jazz circuit -Rudresh Mahanthappa’s Gamak from USA, with his grounding in Carnatic classical music and his passion for jazz coming together to craft a unique blend of music. Commenting on Jazz Utsav 2015, Sanjoy Roy, Managing Director of Teamwork Arts said, “Teamwork Arts aims to create exponential value for the arts by bringing to the forefront a multitude of art forms through our events and festivals.  In Capital Jazz we’ve found partners who are just as passionate and enthused with these ideas and have kept alive the love for this exciting musical genre. With the best of musicians from India and across the world, this year’s Jazz Utsav will be an unparalleled celebration of all things Jazz and over the next few years we hope to grow this festival into one of Asia’s major music events” Astri Ghose of Capital Jazz said, “This year's festival is special. We have the best of Indian jazz with the amazing guitar of Derek Julien(remember Waterfront?). Women are well represented. If you haven't heard KittuSequeira or VasundharaVidalur it's time you did at Jazz this year. And if you wonder whatthe future holds for Indian jazz, see the talented young girls and boys in the Woodstock jazz.” Jazz Utsav began in 1978, born out of a collective love and appreciation of genre and an effort to showcase celebrated Jazz artistesfrom India across the world. It has found a dedicated following and is credited with largely influencing the Jazz scene in India, bringing together old and new lovers of this musical style. This definitive annual festival is attended by Jazz enthusiasts from across ages and walks of life, including young music lovers, executives, diplomats, ambassadors, judges, working professionals and other eminent personalities. The festival is now in its 31st year and has, in the past, featured some of the best names in the Jazz world, like Sonny Rollins, Larry Carlton, TrilokGurtu and Wayne Krantz.  

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Phase 1 Events becomes event partner for CTL '15

Second Serve Pvt. Ltd., owners of India’s only nationwide tennis league appointed Phase 1 Events & Experiences for the overall project management and event execution for Champions Tennis League (CTL) Season 2, beginning in November. The brainchild of Vijay Amritraj, Indian tennis legend and global ambassador of the sport, CTL is the only professional international tennis league in India with players that are amongst the very best in the world. Conceptualized to promote a passion for tennis and inspire a love for the sport, CTL aims to take tennis in India to new heights. As the official event partner, Phase 1 Events & Experiences will work to provide an experience of international standard.  Oum Pradutt, Founder and MD, Phase 1 Events & Experiences says, “We’re all set for the excitement in store and aim to make the league the most flawless, fluid and exciting experience for our audiences. While we’ve had the benefit of previously associating with the sport of cricket in India and building a state-run league from ground level, we consider it a privilege to now be associated with a niche sport such as tennis and are immensely honored to be a part of Mr. Vijay Amritraj’s vision in giving mileage to this incredible sport and promoting tennis across the country.” Arjun Rao, CEO, Second Serve Pvt. Ltd. says, “We are very happy to appoint Oum and his team as our event partner for CTL 2015. We have seen an immense amount of organizational and operations skills in their team, coupled with creativity, dedication and commitment. They also have a lot of experience handling big events and sports events. We look forward to a great partnership with them and a flawlessly executed tournament.”

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'Vh1 Represent' campus initiative

With a keen focus on engaging with and building a strong platform amongst the youth, Vh1, the channel of international music and entertainment is all set to launch a campus connect program in over 19 cities, with about 100 colleges. Titled ‘Vh1 Represent’, the program which is an online and on-ground youth connect program will comprise of three major functions – ‘branding in colleges’, ‘tie up with youth events and college festivals’ and ‘an influencer network’ which will act as the channel’s representation at these colleges.  Announcing the latest initiative by the channel, Ferzad Palia, EVP & Head - English Entertainment, Viacom18 says, Vh1’s core proposition has always been to ‘Get With It’ calling out the young & old to align with all things cool. The Youth and their fast developing tastes have been synonymous to that proposition, they are go getters who want to be a part of everything that is trending. With this college program we aim to identify such students and get them to be Vh1’s Voice on Campus. It’s a great extension of the channels on air philosophy & to engage with a vast majority of our target audience.  Vh1 Represent is a youth campus initiative that celebrates the spirit of youth across college campuses in India. The initiative encourages youngsters to showcase their talent and creativity, while giving them an interactive platform to create, connect and collaborate with each other. The platform will live 365 days through TV, web, mobile and social where content and experiences are curated with the college students. Garnering a strong brand recall with multitude of activities like youth connect programs, partnerships with hangouts, college festivals & allied youth touch points, apart from television, Vh1 aims at an integrated approach towards entertainment. Aligning with this vision, Vh1 has launched this new project to give a platform to the voices of the young and engage with them more consistently. Vh1 Represent has a crew of 200 who help the brand co-create their core proposition’s translation on a day to day basis- Get With It!  Each element that has gone into building ‘Vh1 Represent’ involves an extensive thought process backing it up. The winners at this program will be gratified with channel merchandise ranging from t-shirts and headphones to concert and gig passes.

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4th edition of India Bike Week

Biking enthusiasts, adrenaline junkies and passionate adventurers have a reason to rejoice again, as the stage is set for India’s biggest and most anticipated Biking Festival. India Bike Week 2016 is jointly promoted by Seventy Event Media Group and Fox Life. This February tens of thousands of engine-roaring, thunderous motorbikes will be heading to Goa to be at the Festival Party for the biggest brotherhood of bikers in Asia. In its 4th year, Asia’s biggest motorcycle party will bring back the stars of the Festival - live bands, movie screenings, Bikini Bike Wash, the National Custom Bike Build-Offs, and National Stunt Championship, along with hundreds of new Bike launches, custom and vintage bike displays, and sessions with international Biker Legends. The iconic “IBW Main Street”, with the 2016 Festival showcasing the first Biker Carnival Parade ever organized in India. This year, India Bike Week also brings iconic biking experiences - the big names in motorbike stunt championships, a biking film festival, the international Bike Expo, the Hard Enduro Challenge, and the infamous Moto Trails show by Dougie Lampkin. There will also be a chance to see some of the greatest bikes on display in India at the Vintage bike concours and the motorcycle inspired art at the Moto Art Collective. This year with the festival looking to attract over 15,000 passionate bikers and explorers, attendees will witness some of the world’s greatest sports & cruiser motorbikes. Establishing itself as the annual mecca for all things related to the biking culture, the festival not only appeals to the hardcore leather jacket purists, but hosts special attractions pulling together thousands of the everyday bikers from across the country and international borders. Taking place in GOA, IBW 2016 is scheduled on the weekend of the 19th and 20th of February 2016. It doesn’t matter if you belong to a clan of a hundred or ride alone into the storm, grab your jackets, helmets & gloves and let your passion ride you to the home of biking haven. . This year, don’t just attend; own a part of the festival through the Club Programs which will feature dedicated club tents, parades and main stage slots to showcase achievements. The ticket sales are now live on bookmyshow.com, inclusive of special early bird packages, offering 25% discount, valid only till the 30th of November 2015. Ø  FESTIVAL PASS - This package features a 2 Day Festival Pass @ INR. 3500 for the solo rider Ø  EARLY BIRD TWIN TICKET – From this package get a special 25% off for 2 tickets to the IBW just for a total of INR. 5250. Ø  EARLY BIRD TWIN PACKAGE – The ideal package for the biker and the pillion, this ultimate package is inclusive of 1 room for 3 nights (Twin Sharing) + 2 Festival Passes (worth Rs.7000/-) + F&B Coupons (worth Rs.2800/-), all for just INR. 7998. This means INR. 3999 ONLY per person for stay, food and an IBW Festival Pass! Ø  CLUB BOOKINGS – For the biking wolf pack, this package features Club Bookings @ INR.2800 for a group.

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Kingfisher offers fans the experience of a Grand Prix reporter

In the spirit of racing, Kingfisher, beer brand, in association with the Sahara Force India F1 Team, brings its fans an experience of a lifetime – an opportunity to be a Kingfisher Reporter for the Abu Dhabi Grand Prix 2015 with #KFRecruit. Leading up to the Abu Dhabi Grand Prix, Kingfisher #KFRecruit gives F1 fans across India an opportunity to be part of the whole Grand Prix experience with a campaign on twitter. Kingfisher conceptualized an initiative to enthuse fans on their digital platform, giving them an opportunity to showcase one’s true passion for F1 racing. Kingfisher fans were asked to apply for what made them the perfect candidates for #KFRecruit through a 140 character CV on Kingfishers twitter page. Contestants will be shortlisted and one lucky person will be the “#KFRecruit”. Lapping on to the opportunity to turn into reporters for Kingfisher from the Abu Dhabi Grand Prix, the F1 fans are tweeting in full strength. The winner of #KFRecruit will not only get a chance to report about the race but will have a once in a lifetime experience to walk and explore the acclaimed Abu Dhabi “Yas Marina Circuit” and Interview/ meet & greet with the F1 drivers.

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K Raheja Corp engages employees with Gear up initiative

A company that is invested in the health, happiness and well-being of its employees, K Raheja Corp launches its employee engagement program – Gear Up! The cycling initiative, flagged off by the Company’s Managing Director - Commercial Real Estate & REIT, K Raheja Corp – Mr. Vinod Rohira – a cycling enthusiast himself, plants the idea that a hectic schedule need not be a detriment to personal fitness. The company is starting off the program by stationing a few cycles at work, where employees can access them before or after work. Owing to the company’s flexible work structure, they could even take the cycles for a spin at lunch time. The cycling track, situated close Raheja Towers, at Bandra Kurla Complex will only add to the convenience of the fitness enthusiasts and cycling hobbyists. Based on the uptake, the next phase of this program looks at the formation of a cycling club, and is looking to graduate to a cross-country expedition. Speaking about Gear Up! Urvi Aradhya, Sr. VP Human Resources, said, “K Raheja Corp has a culture that cares, and this initiative is a step further in that direction. Office morale can be directly linked with wellness programs, and if a small gesture can improve the quality of life of our employees this is something we would gladly do.”  

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4th edition of the Northern H.O.G. Rally

In a truly unique fashion, Capital Chapter, New Delhi and Himalayan Chapter, Chandigarh are all set to give a roaring welcome to hundreds of Harley Owners Group (H.O.G.) members and their families as they come together from November 20th – 22nd, 2015 for the 4th edition of the Northern H.O.G. Rally. The 4th Northern H.O.G. Rally will also be the first rally to play host to the H.O.G. members from the Armed Forces Chapter – an exclusive chapter of Harley-Davidson owners from the ex-defense services, which was initiated earlier this year. After taking Kochi by a storm in September, riders from across the 17 H.O.G. ® Chapters will come together for the largest Zonal H.O.G. Rally so far. Last year, more than 700 Harley owners rode to Pushkar to celebrate their love for riding and open roads at the 3rd Northern H.O.G. Rally. For the 4th Northern H.O.G. Rally, Harley owners will gather in the capital city of Delhi on November 20th for a pulsating Bikers Night and other exciting activities. The riders will then continue their journey to Chandigarh on the 21st morning with the first ever Zonal H.O.G. parade. Bikramjit Singh Puri, Regional H.O.G. Director, North India said, “With each H.O.G. Rally, we aim at creating unique experiences for the H.O.G. members and their families. This is the first time that a H.O.G. Rally will span over two different cities – New Delhi and Chandigarh. This particular rally is also close to our hearts because this is the first time we will welcome our brothers from the Armed Forces Chapter.”  The 4th Northern H.O.G. Rally has been organized by Capital Chapter, New Delhi. Harpreet Singh Khurmi, Chapter Director, Capital Harley-Davidson added, “Dunes Chapter, Jaipur set the benchmark for the Northern H.O.G. Rally last year and we are thrilled to be organizing the 4th edition this year. The camaraderie of the Harley owners fuels us to go the extra mile and create an unforgettable experience, and we hope to make this edition the biggest rally the north has ever seen.” Every year zonal H.O.G. rallies are conducted at regular intervals, for riders to experience adventure, and celebrate their love for self-expression and freedom of open roads. From organizing the event, to encouraging fellow riders to join the rally, these customer led events are a true reflection of the passion the riders have for the brand and the H.O.G. brotherhood.

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