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Articles for Consumer Events

Kingfisher to create 'good times' at Sunburn '15

Kingfisher, the King of Good Times, is giving its fans the most epic party experience starting in their own cities all the way to Goa! As the year comes to a close, all paths converge at the epic destination where the smell of the ocean, warmth of the sun and the music vibe is just right – Sunburn, Goa. Kingfisher fans will get the opportunity to live it up in the Good Times Bus and journey to Goa in style. At Sunburn, an exciting king sized experience awaits them at India’s biggest EDM campout – The Kingfisher Sunburn Campsite. Kingfisher’s grand plans for Sunburn will roll out shortly with the Good Times bus that will make its way through the streets of Bangalore, Hyderabad, Pune and Mumbai before making its epic journey to Goa.  Beer heads and music lovers will get a chance to be a part of Kingfisher’s Sunburn journey, once they successfully traverse their way through some exciting digital and radio contests! Also for the first time ever, Kingfisher fans will get a chance to experience the ultimate party camp life on the beach at the Kingfisher Sunburn campsite setup at Little Vagator, Goa. For Kingfisher fans the party does not end at the concert as they can enjoy delectable barbeques, a 24/7 open market, leisure activities and unlimited Kingfisher brew at their party tents! Fans can take back their happy memories home with specially designed Kingfisher Sunburn beer glasses which will be available across the event. Commenting on the occasion, Mr. Samar Singh Sheikhawat, Senior Vice President, Marketing, United Breweries Limited said, “Kingfisher’s association with Sunburn this year has been amped up several notches and is a “money cannot buy” experience for the Good Times fans. We are engaging with music and beer lovers in newer, more innovative ways, and offering them a taste of the Kingfisher life at Sunburn. We look forward to creating memories of a lifetime for our consumers by getting them to live the Kingfisher experience.”

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India Art Fair stirs things up for 2016

Since its launch in 2008, India Art Fair has established and consolidated its position as one of South Asia's leading platform for modern and contemporary art. Engaging with the arts in the region at every level of the market, the fair has become the bedrock of a booming cultural community. India Art Fair is building on these foundations through a number of new initiatives and developments including the addition of BMW as Presenting Partner​, and the appointment of Zain Masud as International Director​. Zain has been instrumental in applying a refreshed curatorial approach to the gallery programming, Speakers' Forum, regional engagement and the overall programming of the fair. The fair will present new international participants along with some of the best programmes from the Indian subcontinent, emphasising diversity and quality across chronologies and media. Acknowledging the fair’s strategic importance in the development of the South Asian arts, this year there will be a significant presence from Nepal, Bangladesh, Sri Lanka and Pakistan​, notably through a new programme called Platform, ​which ​will represent young emerging artists, key artspaces and collectives who might never otherwise find their place at an art fair and among its audiences. Participants include Blueprint12 ​(India), Nepal Art Council (Nepal), Theertha Artists Collective ​(Sri Lanka), Taseer Art Gallery ​(Pakistan), Swaraj Art Archive ​(India) and Bengal Art Lounge ​(Bangladesh). With a shared purpose to promote cultural discourse in South Asia, and provide a platform for such discussion, Godrej India Culture Lab​, Asia Art Archive ​and Art India are collaborating with the fair as academic partners of the acclaimed Speakers’ Forum, ​supported by Forum Partner The Goethe Institute​. This broad and exciting programme of lectures and conversations will engage the entire range of stakeholders in the visual arts – artists, curators, critics, administrators, academics, gallerists and collectors in addition to a wide spectrum of artistic practices. Highlights of this year’s panels will include Stuart Comer (Chief Curator of the Department of Media and Performance Art at MoMA, New York) on the panel Artists’ Moving Image: Distribution and Collection; Thomas Girst ​(Head of Cultural Engagement, BMW Group) with Sangita Jindal (Chairperson, JSW Foundation) on the panel Towards a Culture of Corporate Patronage; Osman Waheed ​(Founder and Chair, Lahore Biennale Foundation) and Dina Bangdel (Nepal Arts Council) on Access and Integration in the Arts Across South Asia and Sunitha Kumar Emmart (Founder, GALLERYSKE) with Sudarshan Shetty (artist and curator of Kochi Muziris Biennale 2016) on the Artist and the Gallerist, presenting for the first time a direct conversation between an artist and their gallerist at the fair. Building on India Art Fair’s ongoing work to stimulate and develop a new generation of collectors across the region, the Speakers’ Forum will also include a panel on Collecting and Public Engagement, with high­profile collectors and patrons such as Tariq al Jaidah (Founder of Katara Art Centre, Doha), Haro Cumbusyan (Patron and Founder, Collectorspace, Istanbul), and Lu Xun (Collector and director of the Sifang Art Museum, Nanjing). There is, in addition, a panel on A New Generation of South Asian Collectors, aimed at cultivating interest across a rapidly developing younger collector base. These sessions complement the fair’s ongoing efforts to further cultivate its Indian and international networks. This is reflected in a comprehensive VIP outreach programme that has this year connected and engaged with more countries, cultural institutions and collectors than ever before. Collector­based events and initiatives are planned with large groups and delegates from international institutions including The Guggenheim​, New York​, The Museum of Modern Art, New York, Carnegie Museum of Art, Pittsburgh​, The Art Institute of Chicago​, Chicago​, Palais de Tokyo,Paris​, The Victoria and Albert Museum, London​, The Asian Art Museum, San Francisco and Boston Athenæum, Boston ​amongst others. Beyond institutional delegates, a range of high­end travel tours have been coordinated to bring new collectors to the capital through organisations such as The Cultivist​, and Adventures in Art​with Karen Stone Talwar. As part of India Art Fair’s expanded programming this year, a number of leading international and Indian museums and foundations will also participate directly in the fair in a new programme Institutional​. Presenting elements of their programmes or collaborations specially commissioned for the fair, participating institutions include the Delfina Foundation, Dr. Bhau Daji Lad Museum, Kiran Nadar Museum of Art, Jindal Art Center, Devi Art Foundation and the Korean Cultural Centre India​. Further initiatives at India Art Fair in 2016 include a designated space called IAF Atrium for the Spotlight Series which will host performances, book launches and talks. This new space will also showcase an inaugural Film Programme focusing on film as art curated by Shai Heredia ​(filmmaker and Director of Experimenta, India’s international festival for moving image art) . This practice draws attention to the materiality and experiential qualities of the moving image, turning form into the content of the work. For the first time India Art Fair will screen cutting edge film and video art from Asia and elsewhere. With the new spaces at India Art Fair comes a strong design aesthetic, coordinated in collaboration with Architectural Advisors Morphogenesis​, instilling a more experiential, interactive and dynamic design element to the 2016 edition of the fair. The reach of design will be further expanded at the 2016 edition through India Art Fair’s Sponsors and Partners. Associate Partner JSW will integrate their JSW Cement and REBAR Steel into the fair’s seating and outdoor areas, whilst Presenting Partner BMW​, as a part of their global cultural engagement will present the Cesar Manrique BMW 730i Art Car, reflecting the cultural and historical development of art, design and technology. To further their engagement at the fair, BMW will host India Art Fair’s first ever Collectors’ Lounge​, creating an exclusive space for collectors to connect, share highlights and continue discussions. They will also host the IAF & BMW Annual Collectors’ Dinner in support and celebration of corporate collaboration and patronage of the arts. ​Visitors will have the opportunity to engage more directly in design when Preview Partner Officine Panerai presents a renowned watch­designer on the VIP preview day for an exclusive insight into the art of watchmaking and design, celebrating their eight year association with the fair.

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Gionee presents Combat Cage Fight Night powered by Kingfisher

Mixed martial arts event, Combat Cage Fight, is returning for its second season with a back-to-back bout session on December 18 and 19 in Goa at its new venue – Destination One right on the shores of Calangute beach. The event is supported by Percept Live and is being organised in association  with Goa  Tourism. Following an electrifying debut season that saw crowds in Goa hankering for more, Combat Cage Fight Night finds is back to continue its streak of providing novel entertainment sport in India. This time, an audience of 1,500 a night is expected on December 18 and 19 at its new venue – the Destination One. Set against the beautiful setting sun on a clear winter evening, this seafront venue offers the best seating to fans of this national mixed martial arts event coming in from across the country. The  Hon’ble  Minister  for  Tourism, Mr Dilip Parulekar  said, “Combat Cage Fight is fast becoming the biggest and best fight show in the country. By virtue of its high value entertainment and excellent organisation, it is an invaluable opportunity for Goa in terms of both sport and tourism. Tourists visiting Goa on a two-week holiday should make it a point to attend a fight night to experience  the   thrills of   the CCFs.” Sinead McManus, CEO of Combat Cage Fight  said, “With water-tight security and medical arrangements,  strict vigilance, paramedics, an on-site doctor and ambulance, Combat Cage Fight Night is the best organized self-defense entertainment event in the country. We are  happy to  be  organizing the  second edition   again in Goa and  thank all our  sponsors   for  helping us make this  event  a huge  success.” Combat cage fighting is a safe, regulated, competitive sport that involves a combination of martial arts techniques within the restrictions of a confined space. The first-of-its-kind event in India intertwines a show of the complexity of technical self-defence skills with the pulsating vibe of a nightclub experience. This time, 24 fighters will take to the ring in 12 high energy bouts across both nights. Beginning at 6.00 p.m., the nights will feature some of the best music and entertainment of the season, with renowned DJs spinning unforgettable sets between bouts in the high-voltage ambience. The fabulous Barney Bowe returns as the MC and presenter for the evening, keeping spirits high and the atmosphere engaging. Goa’s main card entry for the Combat Cage Fight Night on December 18 is Nelson Paes, who stole the show last year with his quick moves and finishing with a superb knock out. Also participating are popular fighters Himanshu Kushik and Goa’s Pushka Bhosle. Returning from last season are Danny Manpola, Suraj Bahadur, Rohit Pundar, Vivek Sharma who will vie for the ultimate title in India’s mixed martial arts scene. As always, CCF places great importance on the inclusion of women in the show, with each fight night showcasing one ladies’ bout. Last year’s winner Bharti Pundar will enter the ring again, eager to retain her title after last year’s showdown with Goan boxer Sonia Parab. This season’s Fight Nights are also sponsored by Venue Sponsor Destination One, Calangute, Wild Water, Cleartrip, Manipal Hospitals, and Radio Indigo with Viva Goa as the magazine partner. Tickets for both shows can be  booked on the Cleartrip app.

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India Bike Week announces line up & highlights

Festival design agency Seventy Event Media Group (70 EMG), alongside India’s travel and lifestyle channel FOX life, have today announced the highlights of India Bike Week (IBW) 2016. Scheduled to be held on the 19th and 20th of February, 2016 at Vagator in Goa, over 12,000 hardcore club-members and independent riders will ride to what has become one of India’s biggest and most anticipated Biking Festival. Spread across two days, tens of thousands of thunderous automotive beasts will be heading to the Festival Party for the biggest brotherhood of bikers in Asia and the best of World Biking, Parties, Mayhem and Two Wheeler madness. In a bid to cement its place in India’s cultural landscape, India Bike Week has gone to new lengths to ensure that the festival appeals to the hardcore festival-goer and the dedicated gearhead alike. This year, the festival will be taken to a whole new level through an exciting event lineup that remains loyal to its roots, while also introducing new attractions that are guaranteed to bring both the casual and hardcore fan together, in celebration of good times and good company. What's New!  Headlining this year’s India Bike Week is a Moto Trials Show. This year India Bike Week 2016 is also set to host India’s first ever official HARD ENDURO event. Unveiling the premiere official Enduro challenge at IBW 2016, the event is open for general participation by amateur Moto Cross teams. Bringing alive this high octane motor biking challenge in India, the event will test man and machine to their limits, and participants will stand a chance to win a trophy to go with a cash prize of Rs 75,000. As an addition to the list of premier special attractions, India Bike Week 2016 is launching the colourful IBW MAIN STREET. Main Street is India’s ‘Rio Carnival’ for bikers, and runs right through the center of the Festival: a runway for biker clubs, solo riders, and all the wild and wonderful people of India Bike Week to parade their attitude and their remarkable speed machines. Lined with bars and tents, this is the street that never sleeps, with bikes revving, cameras flashing, festival-goers carousing, and DJs adding to the din on bridges suspended overhead. Adding an artistic element to the main event, India Bike Week 2016 will be featuring the Moto Art Collective and it’s first ever Film Festival. A theatrical event like no other, it will feature travel films from all over the world, bringing together elements central to the rider, the bike and their journey. Movies showcased will be featured across three categories, namely Heels on Wheels (films highlighting unique take on women riders), Milestories (travel & adventure films beyond biking experiences) and Two-wheeler Talkies (films based around the passion of motorcycles and a love for the roads). The event will be judged by an esteemed panel of individuals, drawing idols from both the film industry and biking community, and awarding winners cash prizes. Appealing to the everyday adventure movie maker, a separate segment will encourage participants to enter short ride videos. Entries here will be featured on the India Bike Week website, where the winners will be awarded GoPro cameras. Participating categories are Ride with my Pride (films focusing on biking clubs and their rides) and My Ride Video (short videos highlighting great solo rides). A treat to the eye, The Moto Art Collective is a curated collection of Motorcycle & Moto Culture inspired Art exhibited at a gallery style space at IBW. Biking lifestyle elements such as customized clothing & safety gear accessories by designer and biker Arjun Khanna, air-brushed helmets, live pinstriping, 2015 projects from India’s most creative bike builders, and moto-photography by Vikram Bawa and Ronnie Sequeira. This year, event organizers are taking great leaps forward towards encouraging riders, plan their journey’s towards Goa. Designed by IBW organizers as an incentive for bikers hesitant to take the plunge and ride to the festival, special initiatives have been undertaken to ensure that the ‘Great Migration to Goa’ won’t be a lonely one. Event organizers have networked with over 100 biker clubs in India that will help contact and manage riders interested in taking the exciting journey up to Goa, allowing for great new friendships and associations to be forged. Solo and club riders scattered across cities in India will be able to journey down through highlighted feeder roads and link up on highways as they ride to their ultimate destination. Safety being of paramount importance, this year organizers have taken additional measure to ensure both rider welfare and a heightened sense of biking experience for participants.  IBW Marshals have been introduced who will feature as pack leaders patrolling and guiding the stream of riders till Goa. Medical support will also be provided as the IBW team set up a tailing Ambulance service for the ride. What's Back! With its 4th edition set to be its biggest yet, all the old favourites will be back with a bang, bigger and better: the Bikini Bike Wash, every riders’ ultimate treat to his machine; the National Custom Bike Build-Offs, dedicated to finding India’s best bike builder for 2016, and is the only competition in India that sees professionals create and assemble customized bike designs from scratch; India’s National Stunt Championship, featuring India’s finest talents in the circuit battling it out in elimination rounds; the Biking Legends and Honour Roll session, an up-close and personal experiential opportunity where legendary racers and innovators from across the world are lauded for their achievements and share their unique stories through narrative storytelling;International Bike Expos sporting some of the most advanced and breathtaking pieces of automotive engineering; and The Vintage & Classic Bike Concourse, a celebrated showcase that will form a part of over 100 bikes on display at the festival and will feature unique and rarely displayed heritage rides sourced from collectors across the country, amongst other star attractions. The festival will also stage over 18 domestic and international music artists dropping beats from genres ranging from Electronic Dance Music (EDM), House, and Contemporary Indian Folk Music to the natural fan favorite, Rock. Commenting on the announcement, Martin Da Costa, CEO & Founder, Seventy EMG said, ‘‘India Bike Week 2016 will be our biggest edition yet. We’ve got never before seen experiences like the Hard Enduro Challenge alongside all our classics like the national stunt championships, Bike Expo’s, and the Bikini Bike Wash. I’m probably most excited about creating IBW’s Main Street for the first time this year. We’re working hard to develop it as a ‘Sturgis Motorcycle Rally’ meets the ‘Rio Carnival’ experience for the Biker Brotherhood and we know it’s going to be high, wild and rock and roll amazing. We really felt that IBW had arrived in a big way in Feb 2015 and it was such a pleasure when EEMA voted it India’s best Public Event. Now we’re looking forward to really making it the biggest and best Bike Festival in Asia.” Adding on, Swati Mohan, Business Head, Fox International Channels India said, ‘‘What was a closed circuit of automotive owners has today expanded into a vast thriving social circle of passionate explorers fueled by the growing trend of adventure travel. Look back over the past decade and you’ll clearly notice the rise in bikers in the country that signifies the steady growth of the biking culture in India. From the hardcore to the everyday biker, India Bike Week has matured into the ultimate destination that helps bring together the biking community in all its grandeur in the country’’. She added, “Fox life's association with India Bike Week reflects our positioning as not just a channel but a lifestyle brand. As a great addition to our network, the festival is a clear representation of a larger than life event and something that our viewers would definitely want to experience” As a prelude to the main event, the Chai & Pakoda Breakfast Runs are one of India Bike Week’s (IBW) signature on-ground events taking place across India. These highly popular local breakfast rides, organized across India by the IBW team and local bike clubs, witness hundreds of bikers attending the breakfast runs. Pulling together riders with the passion for biking, the event is a free to all session that attracts interest from members of society irrespective of their bike’s make. Schedule of the upcoming Chai & Pakoda rides in the country – o   20 Dec – Nagpur-Wardha-Amravati o   27 Dec – Kochi o   10 Jan – Pune-Ahmednagar-Aurangabad o   17 Jan – Surat-Baroda-Ahmedabad o   17 Jan - Hyderabad o   24 Jan – Bengaluru  

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Kansai Nerolac Paints launches #mydillistory

Kansai Nerolac Paints Ltd (KNPL), one of India’s leading industrial coatings manufacturer has partnered with Delhi, I Love You, (DILY), a 30-month movement of love. Initiated by film-maker Thomas Ellis and sculptor Aastha Chauhan the #mydillistory campaign is part of this movement. It is a way to empower the people of Delhi to reclaim the city and increase a sense of belonging among them. This unique city painting campaign will see winning tweets about people’s love for Delhi being painted along some of the city’s busiest streets. Shri Kapil Misra, Delhi Minister for Tourism, Arts, Culture & Languages, Water, Gurudwara Elections inaugurated this campaign by joining in the painting of six winning stories at the ISBT flyover, near Monastery Market. This marks the beginning of the campaign as tweets will now be painted across 40 prominent locations in Delhi. These stories were part of the entries in competition #MyDilliStory organized by Delhi, I Love you. Speaking on the occasion, Mr. Anuj Jain, Director Decorative, Kansai Nerolac Paints Limited said, “Paint is one of the best gifts you can give your home. Most of us repaint our homes during the festive season. Our city is also close to our hearts and is our home. The #MyDillyStory campaign is an initiative that celebrates Delhi, the beauty of this city, its people and their heart-warming stories. Painting positive memories and thoughts is a simple but powerful process that can transform the urban environment. While the winning stories that people from Delhi have shared will be hand-painted on prominent public walls and flyovers around the city, for us this initiative goes much far beyond this as we look at the city itself as a new creative canvas.”  

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Combat Cage Fight back with Season 2

India’s premier mixed martial arts event company Combat Cage Fight (CCF) is returning for its second season with a back-to-back bout session on December 18 and 19 in Goa. Following an electrifying debut season that saw crowds in Goa hankering for more, Combat Cage Fight Night finds is back to continue its streak of providing novel entertainment sport in India. This time, an audience of 1500 a night is expected on December 18 and 19 at its new venue – the scintillating Destination One right on the shores of Calangute beach. Set against the beautiful setting sun on a clear winter evening, this seafront venue offers the best seating to fans of this national mixed martial arts event coming in from across the country. Combat cage fighting is a safe, regulated, competitive sport that involves a combination of martial arts techniques within the restrictions of a confined space. The first-of-its-kind event in India intertwines a show of the complexity of technical self-defence skills with the pulsating vibe of a nightclub experience. This time, 24 fighters will take to the ring in 12 high energy bouts across both nights. Beginning at 6pm, the nights will feature some of the best music and entertainment of the season, with renowned DJs spinning unforgettable sets between bouts in the high-voltage ambience. The fabulous Barney Bowe returns as the MC and presenter for the evening, keeping spirits high and the atmosphere engaging. Goa’s main card entry for the Combat Cage Fight Night on December 18 is Nelson Paes, who stole the show last year with his quick moves and finishing with a superb knock out. Also participating are popular fighters Himanshu Kushik and Goa’s Pushka Bhosle. Returning from last season are Danny Manpola, Suraj Bahadur, Rohit Pundar, Vivek Sharma who will vie for the ultimate title in India’s mixed martial arts scene. As always, CCF places great importance on the inclusion of women in the show, with each fight night showcasing one ladies’ bout. Last year’s winner Bharti Pundar will enter the ring again, eager to retain her title after last year’s showdown with Goan boxer Sonia Parab. With the support of Goa Tourism & the Department of Tourism Goa, this season’s Fight Nights are also sponsored by Venue Sponsor Destination One Calangute, Wild Water, Cleartrip, Manipal Hospitals, and Radio Indigo with Viva Goa as the magazine partner. Tickets for both shows can be easily booked on the Cleartrip app. Combat Cage Fight is fast becoming one of the biggest and best fight show in the country. By virtue of its high value entertainment and excellent organisation, it is an invaluable opportunity for Goa in terms of both sport and tourism.    

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2nd edition of Chasing Storm Festival by Liquidspace

Music Festivals have become a toast of the country’s live entertainment scenario. With the audience preferring music festivals and new travel destinations, the makers of the Storm Festival are ready for the 2nd edition of Chasing Storm, New Year’s Eve event, at Coorg on 31st Dec 2015 & 1st Jan 2016; a compact and intimate version of the Storm festival, will stay true to its inherent promise of being close to nature. Chasing Storm, New Year’s Eve event will be held at a lush green venue in Coorg- its birthplace - with camping, bonfires, late night bar-be-cues/barbecues and jams. The line-up for the 48 hour long mini-fest includes: Indian Ocean – the  folk-fusion band which has had a long association with the Storm Festival, just like the festival ambassador Shankar Mahadevan. The Malang Malang (Dhoom 3) and Zinda (Bhaag Milkha Bhaag) singer Siddharth Mahadevan following his father’s footsteps will get the celebrations going at Chasing Storm with chart toppers from the year and more. The famous tamil folk-fusion group Anthony Daasan in Party, will bring their unbridled energy to the stage with the sweet and easygoing combination of popular sounds with tamil folk. Sylvester’s Trio have saved up some funky grooves and pristine three-part vocal harmonies for the party, while popular favourite of the festival- year-after-year – Solder will do what they best do: bring out all the good vibes! DJ Swing, the official DJ for the Storm Festival since 2012 and holder of the Guinness Book of World records for playing 55 hours (Non-Stop), DJ Sam and DJ Nasha among others. Chasing Storm is a special edition of the main festival – Storm which has emerged as one of the top festivals of Asia, in the last few years. Needless to say, Chasing Storm will present a crisper line up of electronic, folk- fusion and indie acts along with popular favourites from the music industry who will do justice to the special celebratory New Year Eve edition. Dates: December 31st, 2015, January 1st 2016 Location: Mercara Downs, Madikeri, Coorg, Karnataka

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Dabur Chyawanprash & Thums Up to sponsor Pro Wrestling League

After the enormous success of IPL, ISL, ITPL and other sporting leagues, brands have now found newer platforms than just IPL to associate and market themselves with it. As a result more sporting leagues are cropping up faster than ever and brands are busy handpicking the best among them to associate with it. In the most recent news with reference to brands sponsoring sporting leagues, the Pro Wrestling League which is scheduled from 10th December 2015, has bagged four major sponsors in its very first year. Inside sources in the league have confirmed that Dabur Chavanprash has come on board as the main sponsor for the wrestling league while Thums Up has become the “powered by” sponsor of the event. Additionally it is also confirmed that Jaguar Lighting and Dabur Red Toothpaste have become ‘In association with’ sponsors of the event. Whle BIG FM and Book My Show have lent their support to the league by coming on board as the other sponsors of the event. Though the total amount of sponsorship by these brands in the Pro Wrestling League have not been revealed yet but sources estimate it to be around 20-25 crores. Starting from today the PWL will be aired on Sony Max 2015 with six city-based teams comprising of the world's top 66 wrestlers. Each team will have 9 players – 5 Indians, 4 foreign, 5 men and 4 women.

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