Vodafone India, in association with Petfed, organised a Pug- Parade inviting all the Pug friends across Delhi to a treat at DLF Place Saket. The activities included a host of exciting fun engagements like Fashion show, merchandise like customised T-shirts, Leashes, Collars, Bandanas for all our pug friends, Exciting Photo booths, free pet Grooming session, Free Vet check-up, Games, etc. This unique ‘Pug Parade’ got an awe-inspiring response from the Pug owners and fans from Delhi NCR. Their enthusiasm reflected in the heavy footfall and a long bee-line for participation for the Pug Parade. The pug fashion show was followed by Mr. & Ms. Cheeka title adding to the fun experience. Speaking on the initiative, Mr Apoorva Mehrotra –Business Head – Vodafone Delhi Circle mentioned “We are very excited about the comeback of the ‘Vodafone Pug’ to launch our SuperNet 4G services. Research has shown that the endearing Vodafone pug has had one of the most impactful and long standing connects with the Vodafone brand symbolic with our network. Network plays a crucial role in enhancing customer experience and our continuing endeavour is to provide superior voice and data services and we have made significant investments to expand, upgrade and modernise our network across the country.” The Vodafone Pug wooed the audiences once again when the Vodafone SuperNet commercials hit the TV screenswith three announcement spots that has the old favourites pug and the little boy, promoting the recently launched Vodafone 4G services during the on-going T20 Cricket world cup two weeks back. The social media space has been buzzing with discussions, cute pictures and anecdotes of pug fans from all over the country mentioning their love for him and his antics. Vodafone pug, since its first appearance back in 2003, has been loved by all, a Brand agnostic love that went beyond the advertisements. Vodafone 4G has already been launched in five circles including Delhi, Mumbai, Kolkata, Kerala and Karnataka.
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Dulux, the flagship decorative paints brand from AkzoNobel India, invites individuals to take the Dulux SuperClean KidProof Challenge. Dulux SuperClean’s KidProof technology gives stain repellence along with its anti-fungal and anti-bacterial properties. Through this activation, the brand is open to accepting any challenge that can prove the existence of any other superior washable emulsion (T&C applied). If any individual is able to contest the brand’s proposition, Dulux will provide 20 Litres of paint of consumer’s choice (T&C applied) for painting their house. The challenge will be undertaken in more than 50 towns across India between March 20 – April 30, 2016. Consumers who wish to take the challenge can register themselves at www.dulux.in/kidproofchallenge. Registrations will be open from March 20 to 15 April. Thereafter they will be contacted by the company representatives to schedule a meeting for conducting the challenge. Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “Increasing consumer consciousness and nuclear home set up has made home maintenance a difficult task especially when there are kids at home. Backed by rich heritage and international standards of quality, at AkzoNobel India, we hope to empower consumers in achieving functional as well as aesthetic benefits with Dulux products for both home decoration and ease of maintenance.” He further added, “Through this consumer connect initiative we intend to showcase the innovative attributes of one of our best-in-class products – Dulux SuperClean. We understand that a customer believes in what he/she sees; therefore, we have designed this challenge to ensure 100% customer satisfaction before making a purchase”.
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Godrej Group hosted the first Vikhroli Cucina event on 31st January 2015 along with Food Bloggers Association of India (FBAI), Weber Grills and Grover Zampa at the Godrej Vikhroli campus. Vikhroli Cucina was an inception of Godrej to cater to all its brands operating in the food category. The main objective was to create an ambience for all food lovers from bloggers to chefs and food influencers to collude, exchange and syndicate with each other. The second edition of Vikhroli Cucina was launched in February 2016 at The Trees, behind Godrej One. As promised the evening saw the latest of culinary concepts, techniques and styles that cater to a wide variety of palates. Top quintessential restaurants from across Mumbai such as Café Madras, Yazdani Bakery and restaurant, K Rustom and Prakash Sahkari Uphar Kendra, etc were complimented. Chef Michael Swamy along with renowned food influencers like Irfan Pabaney, Saee Khandekar, Mugdha Savkar, Antoine Lewis and Riaan George curated this list of celebrated eateries that are “Quintessentially Mumbai”. Sujit Patil, VP & Head – Corporate Communications, Godrej talks about his love for food and how the brand plans to make this season of Vikhroli Cucina more exciting. What is the concept of Vikhroli Cucina? Vikhroli Cucina is a first-of-its-kind brand platform where brands operating in the food space, chefs, bloggers, influencers and food lovers collaborate to engage and exchange ideas. It was a result of our vision to bring all the brands operating in the food category together and interact with the influencers in the food space. We intend to continue this association and enable brands to cross-pollinate ideas and make it the most coveted platforms in the gastronomy space. Vikhroli Cucina Season 2 held on 19th February 2015 at The Trees, located at the Godrej Campus in Vikhroli. The evening witnessed the latest of culinary concepts, techniques and fun as food bloggers, sommeliers, chefs and other experts enthusiastically participated in a host of food workshops and kitchen challenges. These engaging sessions brought to light some interesting thoughts about the food world in India. How many food lovers did you engage during the activity? The crème de la crème of the culinary world including celebrity chefs, hoteliers, bloggers and future influencers converged to celebrate the best of food. Vikhroli Cucina Season 2 witnessed 100 influencers for the event this year and engaged with many popular brands in the food space, viz., Godrej Tyson, Godrej Nature’s Basket, Godrej Appliances, Godrej Interio and Cartini, Weber Grills and Grover Zampa and Haute Chef through interactive and fun foodie games. Active participation by all turned the soiree festive. The event was graced by several gastronomes and the evening took on a festive note with interesting workshops and fun engagements by each participating brands. Chef Irfan Pabaney (Founder, The Sassy Spoon), wine sommelier Hardik Arora (Grover Zampa), renowned blogger and author Rushina Munshaw-Ghildiyal, Chef Michael Swamy, Chocolatier Varun Inamdar, Chef Rakhee Vaswani, Chef Melwin Reuben Michael (Weber-Stephen Barbecue Products India) and Food Bloggers Association (FBAI) either curated or helmed sessions, which witnessed zealous participation from foodies, bloggers and culinary students. That’s not all; the event witnessed the launch of Insta Chef Microwave followed by #cupacake challenge by Godrej Appliances, moderated by Chef Rakhee Vaswani and the launch of Foodie Quotient 2016 (FQ2016) by Godrej Nature’s Basket. What was the total budget planned for this season? This is a unique model where the contributions are made in kind by the participating brands and Godrej acts as a catalyst by providing the venue, bringing them together and hosting the event. Which event agency executed the event? What credentials do you look for in an event company? Vikhroli Cucina Season 2 activities were curated in house by the Godrej communications team along with renowned food blogger Rushina Munshaw and Chef Michael Swamy. Food Bloggers Association of India (FBAI) along with a total of 11 brands (includes 4 external brands) were also partners in the process. The on ground execution was managed by Semora Entertainment works. What according to you is the key highlights of Season 2? How is it different from Season 1? ‘Bigger and infinitely better!’ is how the exuberant foodie coterie described the second edition of Vikhroli Cucina. The occasion was also marked by two important announcements: The launch of Foodie Quotient 2016 by Godrej Nature’s Basket and The Insta Chef Microwave App by Godrej Appliance. The ‘Foodie Quotient 2016’ shares trends and unique anecdotes about food contributed by some of the best Indian chefs like Ranveer Brar, Rushina Munshaw Ghildiyal, Vicky Ratnani, Saransh Goila, Ajay Chopra, Anjali Mukherjee, Monika Manchanda, Kishi Arora, Michael Swamy and many more. This year, Vikhroli Cucina also included a tribute to eateries that are entrenched in the minds of Mumbaikars. Curated by Chef Michael Swamy, renowned food influencers - Irfan Pabaney, Saee Khandekar, Mugdha Savkar, Antoine Lewis and Riaan George chose five restaurants out of the 31 eateries that can be termed as ‘Quintessentially Mumbai’. Café Madras at Matunga, Ling’s Pavilion Colaba, Yazdani Bakery & Restaurant at Fort, K.Rustom Ice cream and Prakash Shakahari Upahaar Kendra at Shivaji Park were the popular choice. The second edition of Vikhroli Cucina also played host to a race of a different kind. Renowned blogger and owner of the APB Cook Studio Rushina Munshaw Ghildiyal curated the unique event called Great Publishing Race. She also curated the chocolate doodle activity along with chocolatier Varun Inamdar. What were the challenges you faced during the set up and execution of the event? The biggest challenge was to get all the 11 brands, the chefs, bloggers and other stakeholders together on the same day and the statistics on the day only proves the power of the platform.
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From designers to models to fashion coordinators and make-up artists all raised a toast to a healthy living with Raw Pressery. Each of the 12 flavours became great talking points for the fashion forward and the health conscious. The hard to miss pomegranate vending machine brought the brand’s cold pressed process to life, quirking up interactions and refreshing conversations. FDCI’s president, Sunil Sethi comments ‘It’s fun to celebrate fashion with a drink so refreshing and yet so healthy.” Among the dress changes, touch-ups and flashlights, Amazon India Fashion Week saw a dazzling debut from Raw Pressery’s new juice range. Fashionably healthy, packed with their unique charm and lip-smacking flavour, Raw Pressery launched its single flavour variants at the fashion week. And how they did it seems more exciting than so. A vending machine to quirk up sampling at the fashion week may seem plain vanilla, but Raw Pressery surprised audiences with this one. The vending machine was an interesting spin on highlighting how the brand produces its juice. A 7 feet tall machine dispensed a bottle of chilled, pure pomegranate juice in exchange for fresh pomegranates. The animatronics allowed customers to interact with the product and drive engagement. The pomegranate juice vending machine that caught everyone’s attention and Raw Pressery ticked everyone’s boxes on creating a juice range that tastes like the fruit and cleverly so, like nothing else. The Raw veding machine is created by Jasiel Creations- Jasiel is a global design and technology firm specialized in emerging era of interactive communication with 100s of successful executions. Strategic partnerships with Research and Development houses across the globe enriches us with current and future market trends in the field of technology. Possessing not only the power to innovate, but to customize the innovation leads us and our customers to endless opportunities with 100% customizable solutions. With a team of young engineers, entrepreneurs and elite intellectuals, Jasiel’s mission is to revive the industry with continuous novel experience.
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Honda Motorcycle & Scooter India Pvt. Ltd. (HMSI) has announced its association as Title Sponsor of Honda Gladrags Mega Model & Manhunt 2016. To be aired on Channel V, the reality TV Series is a platform where ‘Stars are Born’. Be it Kangna Ranaut to Lara Dutta, Lisa Ray to Kelly Dorjee, Diana Hayden to Zulfi Sayeed, the list of Indian youth who have realized their dreams through this pageant goes on and on. As a result of this tie-up, Honda is delighted to share an exclusive privilege with its valued customers. A lucky Honda customer gets an opportunity to directly enter the finale of Gladrags Mega Model & Manhunt 2016 as a wild card entry. All they have to do is to submit their entry to any of Honda’s dealerships at Delhi, Mumbai, Pune and Bangalore. Honda’s recently launched aggressive performance motorcycle CB Hornet 160R is the perfect fit for the stylish Gladrags Mega Models.The unbeatable combination of raw power, real muscle and ripped performance in CB Hornet 160R mirrors the independent, intelligent; ambitious Indian youth of today who have the fire and talent within them to achieve all that they desire. Honda’s philosophy of “The Power of Dreams” resonates with the Gladrags Mega Model & Manhunt 2016 through which aspiring Indian youth realize their dreams and become stars themselves. Through this association, Honda is providing millions of Indian youth an opportunity to take center-stage and show what it takes to be a winner just like the new CB Hornet 160R. Speaking about the association, Mr. Yadvinder Singh Guleria, Senior Vice President – Sales & Marketing, Honda Motorcycle & Scooter India Pvt. Ltd, said, “From the Race Track to the Roads, Honda 2Wheelers is a youthful, exuberant and fun loving brand. Our recently launched CB Hornet 160R is a RAW.REAL.RIPPED machine for today’s uber-ambitious, aspirational and style savvy young India and hence we are delighted to partner with Gladgrags Mega Model & Manhunt 2016. Through this powerful partnership and the TV reality series on Channel V, Honda 2Wheelers will effectively communicate and connect with the youth.”
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After their successful events in Bangalore, Kolkata and Delhi, Femina Miss India conducted their final pageant in Mumbai which took place from 21st to 23rd March, 2016. The event took place at Sahara Star Hotel, Mumbai. The sub- contest saw a ramp walk by Femina Miss India finalists. The ramp sizzled with the perfect bodied participants wearing stunning bikinis. As exclusive ‘Confidence Partner’ for the pageant, Triumph conducted an interactive fitting workshop on the 23rd of March with the contestants where they were educated on how to find the right fitting lingerie, the different types of lingerie for each outfit and occasion and answer queries from contestants. The session was conducted by Mrs. Jennifer Kapasi – Head of Operations, Triumph International India along with Shweta Verma – Manager, Marketing, Triumph International India and Kimaya Naik- Manager, Brand Communication, Triumph International India. Mrs. Jennifer Kapasi – Head of Operations, Triumph International (India) said, “Triumph has always made it a goal to help women resolve their everyday struggles with undergarments. Whether it’s everyday-wear, shapewear, comfort wear, sportswear, maternity wear, etc., Triumph’s focus is on making the right lingerie available for every woman in every life stage so they can go about their daily lives without having to worry about their lingerie” Triumph believes that this is a perfect association for the brand as the pageant celebrates inner beauty and innate confidence in every woman. The 'Triumph Miss Perfect Body' sub-contest was judged by Mrs. Jennifer Kapasi, Celebrity Fitness Expert- Harrison James, Super Model- Sucheta Sharma and Tripti Gupta- Founder & Nutrition Expert, iPink The Color of Health, where participants walked the ramp in their bikinis and were judged on body proportions, toning and how confidently they presented themselves.
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One of India’s biggest celebrations of music, The Global Indian Music Academy (GiMA) has unveiled its nominee list for the year. For the film category, Bajirao Mastani bagged the maximum nominations by receiving a nod in nine categories. Following closely with seven nominations is the super hit movie Tamasha and Roy with six. Global music icon A.R. Rahman has been nominated for his incredible work as music director in Tamasha and Arijit Singh features prominently on the list for his playback singing. Sabbas Joseph, Director – Wizcraft International said, “Every year with the Gionee Colors GiMA Awards, we aspire to bring forth newer talent and recognize true achievements in the music industry. This year we have introduced the ‘Best Music Video’ category and have been successful in reaching out to many more talented artists from across the country. We are also very fortunate to have an esteemed jury whose members have diligently listened to the entries and then adjudicated on the same. This year’s GiMA will once again honour some of the most deserving talents and I’m sure it’s going to be a great success.” Commenting on the occasion, Shankar Mahadevan said, “I am thrilled to be nominated at this year’s GiMA Awards across multiple genres and categories in film and non-film. I am also happy to see such a diverse range of new artistes in the Debut categories. GiMA strives to bring forth and celebrate talent in Indian music; it is an amazing feeling to be a part of such an outstanding platform.” Commenting on the occasion, A.R. Rahman said, “I am really happy to be nominated for this year’s Global Indian Music Academy Awards across 4 categories for ‘Tamasha’. It is always a great feeling when your work is appreciated by the fraternity. GiMA is a great platform that recognizes the efforts of the artists and their contributions every year. I extend my heartiest congratulations to all the nominees for GiMA’16 and thank them for giving us great hits and taking the Indian music industry to newer heights.” Gionee Colors GiMA encapsulates a plethora of genres including classical, devotional, pop, rock, fusion, Bollywood, folk and more with the total number of award categories being 21 with 11 in the Film and 10 in the Non-Film segment. The voting process is open only to members from the Indian music industry and is monitored by KPMG, the official process validators for the awards. Nominees are selected by the GiMA Jury Panel, comprising of experts across various genres of the music industry. The Academy, that comprises of over 350 members of the music and film industry votes for the final winners in a secret ballot process. The Advisory Board plays an important part in streamlining the awards process; and all major decisions are taken with the consensus of the Board. 1. Best Music Debut 1 Ami Mishra; Music Director Hasi- Hamari Adhuri Kahani 2 Anupam Roy; Music Director Piku 3 Neeraj Rajawat; Lyricist Maati Ka Palang - NH10 4 Swati Sharma; Singer Banno - Tanu Weds Manu Returns 5 Tanishk - Vayu; Music Director Banno - Tanu Weds Manu Returns 2. Best Music Arranger & Programmer 1 Amit Trivedi, Gourab Dutta &Sourav Roy Gulaabo - Shaandaar 2 Amit Trivedi & Sovon Mukherjee Dhadaam Dhaam - Bombay Velvet 3 Shankar – Ehsaan - Loy Girls Like to Swing – Dil Dhadakne Do 4 Sachin - Jigar Jee Karda - Badlapur 5 Shail - Pritesh Deewani Mastani – Bajirao Mastani 3. Best Engineer 1 Eric Pillai ABCD 2 2 Eric Pillai Badlapur 3 Eric Pillai & Shadab Rayeen Dilwale 4 Tanay Gajjar Bajirao Mastani 5 Tanay Gajjar Dil Dhadakne Do 4. Best Background Score 1 ABCD 2 Sachin-Jigar 2 Badlapur Sachin-Jigar 3 Bajirao Mastani Sanchit Balhara 4 Dil Dhadakne Do Shankar Ehsaan Loy 5 Piku Anupam Roy 6 Tamasha A.R Rahman 5. Best Playback Singer- Female 1 Alka Yagnik Agar Tum Saath Ho - Tamasha 2 Jyoti Nooran Ghani Bawri - Tanu Weds Manu Returns 3 Kanika Kapoor Chittiyaan Kalaiyaan - Roy 4 Monali Thakur Moh Moh Ke Dhaage - Dum Laga Ke Haisha 5 Shreya Ghoshal Deewani Mastani – Bajirao Mastani 6 Shreya Ghoshal Mohe Rang Do Laal- Bajirao Mastani 6. Best Playback Singer- Male 1 Arijit Singh Aayat – Bajirao Mastani 2 Arijit Singh Khamoshiyan - Khamoshiyan 3 Arijit Singh Soora jDooba Hai - Roy 4 Mohit Chauhan Matargashti - Tamasha 5 Papon Moh Moh Ke Dhaage - Dum Laga Ke Haisha 7. Best Duo/Group Song 8. Best Music Director 1 A.R. Rahman Tamasha 2 Ankit Tiwari, Amaal Mallik& Meet Bros Anjjan Roy 3 Pritam Bajirangi Bhaijaan 4 Pritam Dilwale 5 Sanjay Leela Bhansali Bajirao Mastani 6 Shankar Ehsaan Loy Dil Dhadakne Do 9. Best Lyricst 1 Amitabh Bhattacharya Gerua - Dilwale 2 Gulzar Zinda - Talvar 3 Irshad Kamil Agar Tum Saath Ho - Tamasha 4 Kausar Munir Tu Jo Mila – Bajrangi Bhaijaan 5 Kumaar Soora jDooba Hai - Roy 6 Varun Grover Moh Moh Ke Dhaage - Dum Laga Ke Haisha 10. Best Film Song 1 Agar Tum Saath Ho - Tamasha A.R. Rahmaan; Alka Yagnik & Arijit Singh; Irshad Kamil 2 Gerua - Dilwale Pritam; Arijit Singh &Antara Mitra; Amitabh Bhattarcharya 3 Moh Moh Ke Dhaage - Dum Laga Ke Haisha Anu Malik; Papon & Monali Thakur; Varun Grover 4 Pinga – Bajirao Mastani Sanjay Leela Bhansali; Shreya Ghoshal & Vaishali Made; Siddarth – Garima 5 Sooraj Dooba Hai - Roy Amaal Malik; Arijit Singh &Aditi Singh Sharma; Kumaar 11. Best Film Album 1 Bajirao Mastani Sanjay Leela Bhansali 2 Bajrangi Bhaijaan Pritam 3 Dilwale Pritam 4 Roy Ankit Tiwari, Amaal Mallik, Meet Bros Anjjan 5 Tamasha A. R. Rahman Non - Film Category- Nominees 1. Best Music Debut: Non-Film Music 1 Achint Thakkar Shalimar 2 Arjun Kanungo Baaki Baatein Peene Baad 3 Padmanav Bordoloi Teri Jo Baatein Hai 4 Soul'd Out Hurry Up 5 The Other People Take My Hand 2. Best Pop Song 1 Dheere Dheere Se Meri Zindagi Yo Yo Honey Singh 2 Enchantress The Manoj Pandya Collective 3 Khalipan Salim - Sulaiman 4 Khuda Mere Shraddha Shree 5 Saiyyan Bina Sonu Nigam &Bickram Ghosh 6 Sway With Me Dhruv feat. Vasuda Sharma 3. Best Rock Song 1 Aais Pais Dhappa Ameya 2 Anhad Naad Sona Mohapatra, Ram Sampath feat. Shadab Faridi 3 Dhima Dhruv feat. IlaArun 4 Mind Over Matter Barefaced Liar 5 What if_? As we keep searching 4. Best Music Video 1 Baanwarey Midival Punditz 2 Dheere Dheere Se Meri Zindagi Yo Yo Honey Singh 3 Dhima Dhruv feat. Ila Arun 4 Lonely Sound Srinidhi Venkatesh 5 Main Rahoon Ya Na Rahoon Armaan Malik 6 Mere Gully Mein Divine feat. Naezy 5. Best Electronica Single 1 Little Lotto Alo Wala & Nucleya feat MC Zulu 2 Jungle Raja Nucleya, Divine 3 Storm Mojojojo 4 Superfly Anish Sood, Nanok & Anushka Manchanda 5 Get Rowdy Vice Versa& Mr. Doss 6 Best Fusion Album 1 Coke Studio@ MTV Season 4 (Episode 4) Ram Sampath feat. Various Artistes 2 Dreams Rahul Sharma 3 Flute Symphany - A tribute to Mozart Ronu Majumdar 4 The Music Room Bickram Ghosh & Sonu Nigam 5 Voyage Dhruv feat. Various Artistes 7 Best Traditional Folk Single 1 Banno Mehendi Rachayee Malini Awasthi 2 Dhuna Saali Gosore Nirmali Das 3 Hansla Aditya Gadhvi 4 Naam Phukache Phukache Pandit Anand Bhate 5 Saawan Mame Khan
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T.I.C. executed Tata Motors T1 Prima Truck Racing 2016 consecutively for the 3rd season. This year, the event saw an attendance of more than 50,000 spectators. T.I.C is an ISO certified event management firm with over 23 years of experience in international events, weddings, live communications and experiential marketing. Indian drivers participated in the race as promised by Tata Motors in season 2. Jagat Singh and Nagarjuna A created the history by winning the coveted T1 Prima Truck Racing Championship, organized for Indian truck drivers, in its third edition. Competing in the Super Class category comprising of some of the most experienced drivers, these drivers were selected through comprehensive training and selection programs, for Indian drivers, from Tata Motors fleet customers’ operations across the country. These ‘Heroes of the Highways’ took home the highest price money ever for an Indian motorsports event - Rs 10 lakhs being awarded to each of the first place winners, of the two Super Class category races. Having finished fourth in the first 8-lap race of the two Pro Class races comprising of international drivers, David Jenkins of Team Tata Technologies took top honors in the final 20-lap race, with Rick Collett and Graham Powell both from Team Tata Cummins, taking second and third place respectively, in an action packed race. Mat Summerfield of Team Castrol Vecton, winner of the first 8-lap race, clocked the fastest lap of 1:50:691 seconds, in the second race, around the 3.1 kilometers racetrack. Talking about the season 3, Gaurav Dhall, MD, T.I.C. shared, “Watching Tata Motors T1 Truck Racing’s growth over the years is a great experience. This year was even more special as we had our own Indian drivers competing against each other for the title, thus creating a history. The successful execution of this kind of major sporting event is a great moment for us as a team. I feel extremely proud of being a part of this reputed event.” Alongside some edge of the seat action at T1 2016, Season 3 also hosted some of the country’s most prominent names from the music and entertainment scene. From the sensational Hip Hop heartthrob Badshah to the vivacious damsel of melody, Neeti Mohan, the scintillating Garima Yajnik, with her foot-tapping Indo-western numbers and last but not the least, the ruling diva of Bollywood music, with her memorable feast of melody and dance numbers, Sunidhi Chauhan, were few amongst the many other surprises that T1 season 3 had to offer. T.I.C. claims to have prepared for any kind of mishap or weather problems. All safety measures were kept in place to control any unforeseen circumstances. From entrance to the stadium to final event various measures were adopted. Overall the event went smoothly and audiences thoroughly seemed enjoyed the show.
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