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EE News Desk
Vodafone’s ‘Be Super’ Campaign claims to have made Vodafone one of the most engaging brands during Vivo IPL 2016. With Vodafone SuperFan, Vodafone FanArmy, Vodafone SuperAlbum and Vodafone SuperCheer, Vodafone customers got a chance to watch the match live at the stadium, meet their favourite cricket stars, get pictures clicked with Zoozoos and much more. In an attempt to drive maximum engagement during this season; be it on-ground or online, Vodafone partnered with Twitter for the first time to launch ZooZoo in emoji avatar, our first time launching a corporate emoji. The ‘Be Super’ campaign drove high engagement across social media platforms. #BeSuper and #HakkeBakke hashtags generated over 94,000 conversations on Twitter. Vodafone’s specially created cheer slogan HakkeBakke saw 2.4 million video views and generated 200 user videos on Dubsmash. Vodafone SuperFan contest received more than 1.3 million entries while the television commercial got 5 million online views. The much loved ZooZoo was also back in action with over 70,000 people clicking pictures for the Vodafone SuperAlbum, in an attempt to set a Guinness World Record (record verification ongoing). Customers can download their photos from www.vodafonesuperalbum.com and share it on their respective social media platforms. Speaking about the huge consumer engagement generated Siddharth Banerjee, National Head, Brand and Consumer Insights, Vodafone India, said, “The #BeSuper campaign was conceived to promote our Vodafone SuperNet proposition and provide ‘Super’ experiences to our customers. We are extremely delighted with the customer response and engagement during the Vivo IPL 2016. While the engagement ratio was high on digital media, on-ground initiatives like Vodafone SuperFan contest garnered phenomenal interest amongst customers. We are happy to believe that this has been our BEST activation yet in this cricket season, and the consumer feedback on this has been incredibly positive and heartwarming.”
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Dentsu Aegis Network organised the 3rd edition of its Corporate Social Responsibility programme, ‘One Day For Change’, on June 3, 2016. With children playing the central role in the programme this year, the India chapter of this global initiative successfully reached out to as many as 2500 children across the country. An estimated 1,500 Dentsu Aegis Network employees across offices in Mumbai, New Delhi, Bangalore, Kolkata, Chennai and Kochi were engaged to execute the project, “Champions For Children.” In India, the key focus of the ‘One Day For Change’ (ODFC) programme was held across four categories – digital, education, health and entertainment. As part of the digital push, the network’s Delhi office visited Kushi Rainbow Girls Home to donate laptops and conduct sessions on excel & IT skills. Meanwhile, the employees also visited the Earth Saviours Foundation and interacted with more than 300 mentally challenged children. In Mumbai, Dentsu Aegis Network touched the lives of 1100 kids across nine child welfare organisations. It is pertinent to note here that the Dentsu Aegis Network employees also created a Fun Fair for more than 200 children suffering from various forms of cancer to entertain them all through the day. The event was attended by none other than Bollywood actor Sanjay Dutt, the Chief Guest for the day at the Tata Memorial Hospital, Parel. The company also arranged an educational excursion for 100 underprivileged children, supported by Umang Foundation, to Nehru Science Centre, Worli. Additionally, the group set-up a dental health check-up camp at Madras Wadi, a slum area near Worli, where 300 children turned up for the event. The network was sub-divided into teams of 20-50 in Kolkata, Chennai, Bangalore and Kochi. Each team visited a particular child welfare shelter to execute a variety of creative workshops. Delhi, Bangalore and Mumbai also tied up with various hospitals and NGOs to organise a blood donation drive for kids with Thalassemia and Cancer. Over 250 bottles of blood were donated by Dentsu Aegis Network staff across all regions. Mr. Ashish Bhasin, Chairman & CEO South Asia Dentsu Aegis Network said, “One Day For Change is extremely important to us at Dentsu Aegis Network. It gives all our employees an opportunity to give back to the society, as a team. More important than what we volunteer in kind and cash is the time we all volunteer together. We hope to continue many of these activities throughout the year. It really feels good, as a team, to be able to do our bit.”
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Day 2 at India Kids Fashion Week saw collections showcased by Samta and Shruti Studio, Free Sparrow Kids, Many Frocks, Nauti Nati, Lil Angels, The Children’s Place and designer Sharad Raghav. Descending on the ramp in a fashionable avatar was none other than National Award winning B’town actor Nawazuddin Siddiqui, who threw a pleasant surprise for all in attendance. Others who walked the ramp included Riddhi dogra, Mahakshay Chakraborty (Mimoh), Aasmita Sood, Vishal Malhotra & his daughter, RaghavAvika Gor, Vishal Singh, Manish Raisinghani and Rohit Khandelwal. Mr. Manoj Mahla, Director, Craftworld Events said, “We are overwhelmed with the response to collections showcased by the brands and designers on the second day of IKFW. Day 2 truly reflects our mission for redefining the kids fashion industry and providing a steady platform for established and upcoming brands to showcase their creativity. With their favourite style icons and Bollywood biggies making their presence felt at IKFW, kids were enthusiastic and more confident than ever. We are looking forward to the gala finale on Sunday.” Speaking on the event Mr. Deepak Choudhary, Director & CEO, Event Capital, said, “We are happy to see big and mini screen artistes such as Nawazuddin Siddiqui, Asmita Sood and Avika Gor take time out from their busy schedules and come down at IKFW to support the designers and tiny tots.. Kudos to all the Indian designers who are trying their best to fill the void in the segment of kids’ fashion industry. Actor-director Rajiv Laxman attended the fashion week with his son Vedaant, which was added attraction of the show. The final day of the event will see brands such as Abhipri-The Jodhpur Paridhan, Sugar Candy, Moriko Organic, Pink Cow, BIBA, Era and OKS BOYS showcase their collections. Designer Archana Kochar will present the finale of the India Kids Fashion Week 2016 Mumbai edition.
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Bollywood siren Sunny Leone launched the ninth season of the popular reality television show MTV Splitsvilla along with co-host Rannvijay Singh at JW Marriott, Juhu Mumbai on 31st May 2016. Vibgyor Brand Services was roped in to conceptualize and manage the media launch event. This year the rules of the game has been slightly altered and the show has been based on the new theme ‘Where Women Rule’, giving more power to the female contestants than their male counterparts. The launch promo of the new season showcases Sunny adorned in a queen’s costume playing a game of dice with Scarlett, who is seen as an Egyptian princess. Keeping the season promo in mind, we designed the elaborate set in a Roman & Egyptian style. Rannvijay Singh flaunted his new look--a flourishing moustache and thick beard. The duo posed for shutterbugs with MTV girls Saloni Chopra, Barkha Singh, Ayesha Adlakha and Gaelyn Mendonca. Commenting on successful execution of the launch event, Haardik Joshi, Branch Head, Vibgyor Brand Services, said - "It has been a tremendous high for the team – from winning this pitch to delivering a flawless experience right down to the tee! The brief was to engage the invited media with the flavour of MTV Splistvilla 9 - Where Women Rule, we pitched in with the idea to recreate the experience through the Roman/Greek stage set, the dynamic event entry by Sunny Leone - with her royal knights & Rannvijay - fighting the queen's warrior to woo her & media engagements" Chintan Mehta, Marketing MTV was ecstatic for the successful launch of the Splitsvilla 9 said “Since all the 8 seasons of Splitsvilla have been successful, we were eager to launch the new show in front of the media. Vibgyor managed the event flawlessly and appreciate their efforts and hard work. I would look forward to work with them in future.”
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The debut session of Artist Industry Meet-up (AIM) got off to a spectacular start as the artist fraternity came together on 2nd June to talk concepts, collaborations, complications and more, over heady drinks and headier conversations. Fueled by the energetic vibe of Bandstand, a new watering hole at Aurobindo Market, Hauz Khas Village, the event indulged artists, performers, producers, event planners, thinkers, doers all under one roof. AIM was presented by ArtistsFAQs in association with BW APPLAUSE and Everything Experiential. Addressing the full house of young and creative energy Mr Anurag Batra, Chairman Businessworld and Exchange4media, launched the event with a welcome address. Drawing attention to the gap in the entertainment industry where artists are unable to engage with event planners purely due to the lack of defined channels he commented, “It pains me to see all this talent and such few avenues for it to surface and see the light of day. I congratulate ArtistFAQs for this initiative and Businessworld is excited to be associated with it; I assure you great things lie in wait as possibilities are immense. Our endeavor through BW APPLAUSE and Everything Experiential is to ensure that talent is brought forward to the industry and the collaborative structure can be better aligned.” Presenting the key address, Mr Rajeev Jain, Founder Rashi Entertainment and VP, EEMA, said, “The most important thing every artist must possess is patience, because sooner or later, if your talent is genuinely worthy, you will be recognized. The other thing I notice that holds artists back in this industry is their attitude. You land a few good gigs and it’s very easy for your ego to get the better of you; remaining humble is extremely important. The most accomplished personalities I have come across in my career are epitomes of humility, be it Mr Amitabh Bachan or Arijit Singh. As an artist you cannot afford to let success get to your head. Also I see a lot of artists trying to replicate the style of big hit makers, but art should be unique and that is when it is most appreciated. Irrespective of what is popular artists should aim at developing their own distinctive style. We at EEMA are always on the lookout for fresh talent and look forward to engaging with your community more closely”. Post the introductions a panel discussion ensued between Malvika Nanda, Founder, The Big Beat; Sarthak Sardana a.k.a. Sartek, DJ Producer; Dhruv Jagasia, Director, Big Bad Wolf; Ashvin Mani Sharma a.k.a. Calm Chor, DJ Producer, Record Label Head; Amit Gupta, Director, STORY. It discussion was moderated by Yamini Singh, Executive Editor, BW APPLAUSE and Everything Experiential and Vivek Benipal, Founder, ArtistsFAQs. The evening concluded with a reverberating performance by Sounds United Project featuring Dubtron (Electronics), Hafeez Ahmed Alvi (Tabla) and Azeem Ahmed Alvi (Sitar). Ali Haider was the Emcee at the event.
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The coveted Black Lady has come calling yet again, as some of the biggest superstars from South Indian cinema are all set to walk the red carpet at one of the most prestigious film award ceremonies of the year. It’s that time of the year when talent gets recognition, hard work becomes worth it and glamour gets a new definition, when some of the most adored stars get to express themselves in the most extravagant, yet beautiful manner possible. The 63rd edition of Filmfare Awards (South) is here, and how! The most sought after awards ceremony will bring together the “who’s who” from South Indian cinema, promising to break benchmarks and set new standards in putting together a spell-bounding show that will acknowledge and applaud the best of the best from the South Indian film industry. Slated to take place on June 18, 2016 at Hyderabad International Convention Center (HHIC), Hyderabad, and the 63rd Britannia Filmfare awards (South) will honor those artists who toiled hard to deliver some of the most popular films on celluloid in 2015. Like every year, the awards will reflect a synergy between public opinion and critical appreciation, as readers of Filmfare and film buffs have cast their votes across 10 categories covering some of the best films Tamil, Telugu, Kannada and Malayalam films. To announce the latest edition of the star studded event, our special guest for the occasion, Arvind Swamy, actor par excellence along with Jitesh Pillai, Editor Filmfare Magazine and Vinay Subramanyam, from Britannia Industries Limited lit a ceremonial lamp at the press conference held on May 26th in Chennai. Speaking on the occasion, Jitesh Pillai, Editor - Filmfare Magazine said, “I feel extremely proud when I look back at the journey undertaken by our South awards. South Indian cinema throws up some wonderful gems year after year, and it is only fitting that we erect a platform such as the Britannia FilmFare Awards to acknowledge the efforts put in by so many talented artist across the spectrum. Our latest edition promises to stage a platform bigger than ever, to present the coveted Black Lady in the hands of these deserving stars.” Talking about Britannia’s association with the prestigious awards, Vinay Subramanyam, Category Head, Health & Wellness, Britannia Industries Limited said, "Britannia is happy to continue its association with Filmfare as title sponsor for Filmfare Awards 2016. Britannia and Filmfare deliver a full palette of sensory celebrations through good food and great fun"
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Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the mandate of managing and executing Dominos (India) National FIDA 2016. The event was held from 4th May 2016 to 7th May 2016 at Pattaya. The Conference and Gala night were held on 5th May and Beach Branding on 6th May was executed by Percept ICE. The convention with sales conference took place at Pattaya Exhibition And Convention Hall (PEACH), the gala night at Noong Nooch village, and the Beach Branding on Coral island. Domino’s Pizza India is the master franchise of Jubilant FoodWorks Limited (JFL/Company). It is the largest food service company in India, with a network of 1039 Domino’s Pizza restaurants across 240 cities (as of May 28, 2016). The event kick started with a warm gesture from Alok Pandey, Senior Vice President – Operations, Domino's Pizza India, to an audience of over 1,650 people at Pattaya Exhibition and Convention Hall (PEACH). The aim of the event was to convey the strategy-plan for the year 2016-17 to their sales team and to felicitate employees who had performed exceptionally in 2015-16. Percept ICE’s scope of on-ground work encompassed conceptualizing, planning, designing, fabrication and executing the entire event, set production, show content, theme and décor of the massive venue, look and feel of the event, overseeing the seamless show flow, artist management, coordinating with team members for a smooth show run, managing multiple audio-visuals for the event and overseeing the entire production of the show. The show culminated with a closing note by Ajay Kaul, Chief Executive Officer, Jubilant FoodWorks Ltd. The gala night party at Noong Nooch village was an entertaining evening showcasing traditional Thai dance performances along with a grand finale performance by Amibili Menon followed by DJ Ricky. Commenting on the event, Nazneen Karimi Chief Executive Officer, Percept ICE said, “It’s an honour to manage and execute the Dominos (India) National FIDA 2016 and we are happy that we could deliver on both the client and audience expectations on ground. The event was a lot of fun to execute and the team did a great job by innovating in the creative sphere. The client gave us the freedom and space to put forth our inputs and we really enjoyed working with them. Full credit goes to the Percept team for pulling off such a successful international event.”
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Acrysil Ltd recently took over Sternhagen from Germany in trading their exclusive range of bath suites and products. Golden Vibes did the soft launch of their new range of bath suites in front of their selected top 20 dealers across the country at St. Regis, Mumbai. The event was conceptualized, executed and managed by Golden Vibes Team. The brief for the event was to keep it very simple, classy and upmarket and experience oriented like their products, hence the indoor venue, St. Regis was selected. A designated logistics and hospitality team was deputed to take care of the dealers. The dealers were given VIP treatment right from the arrival airport to their departures. A special designated SUV car was given to each one of them. European chaperones were hired to welcome them at the venue. The ambience and décor at the venue was sought after the brand colors orange and white. The event was compered by Sternhagen’s business head – Ms. Corinna Schmidt. Mr. Chirag Parekh, MD Acrysil Ltd. took the dealers through the display of new range of bath suites and had good networking session over champagne and sparkling wines. Golden Vibes studio also developed the AV for the soft launch taking through the journey of Acrysil and Sternhagen new showroom announcement. Once again GV team ensured a flawless and smooth event flow on and off stage. Post event Ms. Corinna had to say, “We at Sternhagen in Germany don’t use event companies but the professional approach and ideation of Golden Vibes team, understanding the exact requirement of a client and delivering in time was an amazing experience for us. Without them its impossible to do an event planning for us now. Looking forward to another amazing experience with the GV team in May for our official showroom launch.”
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Savlon, hygiene brand from ITC, extended its recently launched hand hygiene programme to masses at the recently concluded Simhasth Kumbh Mahaparv at Ujjain. The campaign reached and engaged more than 2 lakh people at the congregation. The hand hygiene programme aims at sensitising people that most contagious infections are preventable by adopting simple lifestyle practices like frequent washing of hands with soaps or handwashes. A national spiritual congregation at this scale was a relevant platform to communicate the importance of hand hygiene and promote cleanliness and good health. Savlon undertook a slew of initiatives to help devotees not only avoid infections by adopting handwash but also help with first aid in a first of its kind initiative designed specifically for Kumbh. Savlon took the initiative to remind parents that their child's future was literally in their own hands “ab apkey bachon ki suraksha apke haton mein”. The brand urged them to take The Savlon Handwash Pledge – a pledge to wash their hands before touching food. A simple act that could help prevent numerous ailments. Savlon created pledge units where people would wash their hands before scanning them as a symbolic act of their commitment and gave them Savlon Suraksha Kit with Savlon products. Hand washing before a meal has been an integral part of our culture but it is also a well-established fact that handling of food with unclean hands is one of the most common causes of infection among children and adults. A national congregation at this scale was a relevant platform to communicate the importance of hand hygiene and promote cleanliness. Savlon handwash which is effective against a wide range of germs was rightly positioned to generate awareness on hand hygiene. In addition to the hand hygiene programme, Savlon launched an initiative of Savlon Mobile Ambulance on cycles for treating minor injuries. As Kumbh is a massive congregation, to manage crowd, movement of vehicles are restricted. Even for medical first-aid, people have to walk a distance to the nearest medical camp. Noticing this necessity for first aid closer to the ‘snan’ area, Savlon launched the mobile ambulance - The Savlon Suraksha Dal, a team of cyclists with first aid kits. They helped more than 1500 individuals, providing first aid and information about nearby dispensaries and hospitals in case of emergencies.
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Chief Minister Shri. Devendra Fadnavis, Government of Maharashtra on May 29, 2016 inaugurated MTDC’s Infosys Tourism Pavilion at Infosys, Hinjewadi, to provide the employees of Infosys the best tourism facilities under the banner of Maharashtra Tourism Development Corporation. The occasion was graced with the presence of Shri Girish Bapat, Hon. Guardian Minister, Pune; Smt. Valsa Nair Singh, IAS, Principal Secretary, Tourism & Cultural Affairs, Government of Maharashtra; Shri. Paraag Jaiin Nainuttia, IAS, Managing Director, Maharashtra Tourism Development Corporation; Shri. Satish Soni, Joint Managing Director, Maharashtra Tourism Development Corporation; Shri Ramdas Kamat, Executive Vice President and the Head of Infrastructure, Facilities, Administration, Security, and Sustainability at Infosys and Shri. Pravin Kulkarni, Vice President, Infosys. Smt. Valsa Nair Singh, IAS, Principal Secretary, Tourism & Cultural Affairs, Government of Maharashtra highlighting the initiative, commented, “We are grateful to Infosys for inviting MTDC to set up a Tourism Pavilion in the Infosys campus Phase II Food court 3, in a space of 1,250 square feet. Over 40,000 IT employees work in this campus and this pavilion will provide various tourism related services under the banner of MTDC, to them on a concessional basis. We plan to provide one-two day short tours on every weekend, special heritage tours, souvenir shop, air tickets, train tickets, passport and visa facilities, adventure tours, all kinds of travel kits, a travel lounge area, unique selfie point and an experience to wear various Maharashtrian traditional costumes. With our leading tourism partners we can provide bookings for amusement parks, hot air balloon rides, MTDC’s Asia’s first scuba diving institute (PADI), jungle safaris, the luxury heritage train Deccan Odyssey, Helicopter rides in Mumbai and the opportunity to experience colorful festivals like Ganpati, Gokulashtami, Holi, Wari and many more as per their special destinations.” Shri. Paraag Jaiin Nainuttia, IAS, Managing Director, Maharashtra Tourism Development Corporation highlighted “The average age of Infosys employees is around 25 and have good spending capacity. Sixty percent of employ strength are not from the state of Maharashtra. We found an opportunity to introduce those to one of the great states of our country. Our aim is to provide them the best tourism facilities. MTDC has already invested around 25 lac INR to set up the infrastructure for Tourism Pavilion.” Shri. Satish Soni, Joint Managing Director, Maharashtra Tourism Development Corporation, commented “Leading brands in tourism industry like Adlabs Entertainment, Oyo Rooms, Lavasa Corporation Ltd. (Lavasa The Tourism City), State Bank Of India, Xlimitz Ltd. and Supreme Holidays have partnered us to help us provide all tourism related services at this Tourism pavilion.”
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