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The author is Correspondent with BW Businessworld
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With the increasing International travel, both for work and leisure, India now has an increasing appetite for International Entertainment. Experiences that are of global standards make the Indian event industry a very attractive area for the future. With a lot of brilliant concepts coming to India, International entertainment is making a lot of difference.
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The rising popularity of the online travel business and the increasing number of business and leisure travelers in India is driving competition among the big and the small players in this domain to offer something new with better price and services. EaseMyTrip.com is a growing player in this domain and has an extensive range of product and services for the customers. In an exclusive conversation with BW Applause, Rikantt Pitti, COO, EaseMyTrip.com talks about the brand's strategy and their plans of introducing experiential marketing campaigns to lure travelers’ attention towards some travel destinations.
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The new Huawei Flagship device sets a new Standard in Smartphone Photography with Leica combining innovation with exceptional design and reinventing the experience of smartphone photography. Huawei Smartphones, the world’s 3rd largest smartphone manufacturer today announced the launch of its much anticipated Huawei P9 at an exclusive event in Delhi. The entire event was conceptualized, organized, planned and executed by Vibgyor Brand Services. Created in collaboration with Leica Camera AG, the globally renowned manufacturer of cameras and sport optics products, the P9 is the first smartphone co-engineered by the companies that has a dual-lens camera, setting new benchmarks in smartphone photography.
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Destination weddings continue to be one of the ever growing and diverse market. With so many new offerings and creative ideas flowing in from the wedding planners, destination weddings are making a new mark. The wedding professionals are also capitalizing on this market and are not only finding ways to stay up-to-date on the intricacies but also thing way ahead of time.
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Great photos don’t always happen accidentally. Just for a moment, imagine yourself as a storyteller without words. How is that you will capture the meaning of an event if you are not at the right place, at the right time with the right equipment to capture every moment? Veterans in the field of photography, Sephi Bergerson and Ashish Chawla share their experience and expertise at ICWF 2016
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The layout, elements, lighting, architecture and décor play a very important role to make a memorable impact and transform a dream into reality. Different spaces create a different experience for your guests and the event design and layout play a crucial role in making your wedding celebrations worth remembering. In a panel discussion at the ICWF 2016, Mr. Samit Garg, Founder, E-Factor and Co-founder, 5 Guys Project interacts with Geeta Samuel, Sumant Jayakrishnan and Sanjeev Shankar on their expertise on the topic, “Designing the Social Space”. Being the place where our wedding designers and executors create that magic by playing with creativity and décor to make a memorable impact, let’s hear what the expert have to say:
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Celebrating the presence of delegates from 13 countries and 5 continents, ICWF 2016 truly was an international and a productive platform. As the spokesperson for the event management industry, Mr. Sabbas Joseph, President, EEMA says, “It is a time to learn and unlearn, share and give it back and create a powerful network”.
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The business of happiness surely created everlasting memories at the 4th International Convention of the Wedding Fraternity from the 4th to 6th of August 2016 at The Fairmont, Jaipur. With the big fat Indian wedding market growing at a rate of 30% annually, ICWF 2016 made the celebrations grand by having speakers and attendees from the wedding management side of the business from across the globe at one platform.
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A celebrity chef’s Italian chain in India offering a great quality food with fantastic ingredients at a very affordable price is what Jamie's Pizzeria by Jamie Oliver is all about. After its two outlets in Delhi, Mr. Sanjay Chhabra, Chairman and MD ‐ Mapple Hotels & Barista Coffee Company Ltd. is now bringing the flavors of Jamie’s kitchen to Mumbai. The outlet will open in Street Phoenix, Lower Parel offering a relaxed atmosphere and a great accessibility in price and experience. BW Applause got into an exclusive conversation with Mr. Chhabra to know more on Jamie’s Kitchen and their third outlet:
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Popularly known as Ambi in the industry, the advertising guru has seen advertising grow and change dynamically over the last few decades. With his latest book, “Nawab, Nudes, Noodles India Through 50 Years of Advertising” highlighting on how the Indian society has changed as observed through advertising, BW Applause got in an exclusive conversation with Mr. Parameswaran, Brand Strategist, Founder brand-building.com and former CEO / ED, FCB Ulka Advertising to understand in-depth of advertising and marketing from the expert:
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