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Articles for Feature Articles

Wavemaker Tops Media Abby; Essence Mediacom Bags Grand Prix
Wavemaker Tops Media Abby; EssenceMediacom Bags Grand Prix

Wavemaker India also won the most metals with a total of 16, while EssenceMediacom earned the Grand Prix for their 'Airtel 5G Plus Ultimate Fans: Look Maa! I am on TV' campaign

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ABP Wins Top Honour At Publisher's Abby
ABP Wins Top Honour At Publisher's Abby

ABP also secured five metals including one gold, two silver and two bronze, while The Hindu Group secured five metals including one gold, one silver and three merits

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Radisson Blu Mumbai International Airport Hosts Wedding Stories 2.0

Wedding Stories 2.0 promises an opulent celebration of love, enchanting an fairytale atmosphere.

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Bata India Onboards Deepika Deepti As Head Of Marketing

Deepti will lead marketing strategies focused on Bata’s portfolio of brands

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GoaFest 2024 Sets Sail To Mumbai's Skyline
GoaFest 2024 Sets Sail To Mumbai's Skyline

The show must go on. And it will! Because what we are celebrating is creative excellence, says Ajay Kakar, Chairman, Awards Governing Council of the Abby Awards and Managing Committee member, The Advertising Club to Everything Experiential

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Godrej Appliances Fascinates Goa Airport’s Passengers With Activation

The brand’s experiential activation aimed at attracting eyeballs for its latest product launch

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PepsiCo India Introduces Gatorade In J&K

The launch of the hydration brand was marked by an event in Jammu that witnessed the presence of various dignitaries from the sports fraternity

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For Sale Conversions, Brand Activations Are A Very Good Channel For Us: Akash Aggarwal, V2 Retail
For Sale Conversions, Brand Activations Are A Very Good Channel For Us: Akash Agarwal, V2 Retail

In an exclusive conversation with Everything Experiential, Director of V2 Retail, Akash Agarwal reveals how tailored brand activations are a potent channel for the fashion retailer's growth by positioning hyper-targeted experiences as a key driver

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Premiumisation Works Most Effectively If It's An Outcome Of Resolving A Need: Mukta Maheshwari, P&G India
P&G India Champions The Art Of Purpose-driven Experiences

Mukta Maheshwari, CMO and VP of Fabric Care at P&G India affirms experiential marketing's crucial role in forging meaningful brand-consumer connections in an exclusive conversation with Everything Experiential

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Experiential Marketing Is At The Backbone Of Everything We Do: Social’s Divya Aggarwal

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment Hospitality outlines Social’s immersive viewing experience, ‘doosra stadium’, experiential marketing and more

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