Godrej Appliances Fascinates Goa Airport’s Passengers With Activation

Godrej Appliances, a division of Godrej & Boyce, captivated passengers at the bustling Goa International Airport – MOPA, with an experiential activation for their latest product launch, the Eon Vogue series of nature-inspired wood-finish home appliances. 

To grab consumers' attention, Godrej Appliances adopted an innovative approach by engaging with passengers waiting to collect their luggage. Large digital screens at the arrival belt showcased eye-catching visuals of the new Eon Vogue series, alongside prominent displays of Eon Vogue Wood-finish Refrigerators. Additionally, mock-ups of lifelike Eon Vogue Wood-finish Air Conditioners, adorned with 'Just Arrived' tags, were placed on the conveyor belt, sparking curiosity among passengers. A short video captured passengers' genuine reactions, highlighting their surprise and interest upon encountering Godrej Appliances' distinctive wood-finish products in such an unexpected setting.

Discussing this initiative, Swati Rathi, Head of Marketing, Godrej Appliances said, “The nature-inspired wood-finish Eon Vogue series of appliances are unique in their looks and automatically capture attention. By placing them creatively in an unexpected environment, we stood out and made a memorable impact. The genuine excitement visible in consumer reactions validated our efforts towards engaging consumers creatively. 

This activity was part of a series of marketing efforts being deployed across various touchpoints for the promotion of this new range. It’s not enough after all for products to be innovative and differentiated. In today’s times, the marketing efforts should also be equally innovative and live up to the brand philosophy of ‘Soch Ke Banaya Hai’.”