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Articles for Feature Articles

Mumbai City Extends Partnership With Fast&Up As Official Sports Drink Partner

The brand will maintain a strong presence at Mumbai City’s training facilities and the Mumbai Football Arena

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Chennaiyin FC Onboards Ramraj Cotton As Presenting Sponsor

As per this partnership, Ramraj Cotton’s logo will be prominently displayed on the back of Chennaiyin FC’s playing kits

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Transforming Brand Engagement With ‘Sticky’ & ‘Unforgettable’ Experiences

Everything Experiential spoke to industry mavens about the evolution of ‘sticky’ and memorable experiences, the formula to creating such experiences and more

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Tanishq Celebrates Being Part Of 8,11,404 Delhi Families

At a recently held event, the brand honoured three decades of trust and cherished moments in the capital

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Grand Finale Of India Couture Week 2024 Radiates With Tanishq-Falguni Shane Peacock Collab

The collection celebrated the fusion of heritage and modernity, rejoicing Tanishq’s three decades of legacy with timeless yet differentiated designs

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The Body Shop Fortifies India’s Cultural Heritage Through Murals Across Cities

The brand continues to celebrate India's cultural diversity by focusing on local relevance in its stores, showcasing the country's rich heritage through innovative artwork/mural design, with its recent unveils being across Mumbai, Bangalore, and Hyderabad

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Philips Avent Cherishes Motherhood In Campaign For Breastfeeding Week 2024

As part of its #ShareTheCare initiative, the brand aims to connect with new parents and their families through its new campaign

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Anchors With Multiple Skill-sets Will Stay Relevant: Ada

In a chat with Everything Experiential, Ada emphasises the essential qualities that define a successful anchor and how she juggles between her roles as an emcee, dancer and healing therapist, and more

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Dentsu Creative 2024 CMO Report: Brands Will Build Diversity Through Distinctive, Storytelling Experiences

As per the report, 86 per cent of CMOs in India see creativity as a crucial factor for driving business growth

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Our Long-term Goal Is To Expand VWe Through Various Events & Formats: Volkswagen India’s Ashish Gupta

Talking to Everything Experiential in an exclusive tete-a-tete, Ashish Gupta, Brand Director, Volkswagen Passenger Cars India speaks about the idea behind the VWe initiative, its maiden expedition to Ladakh, incorporating local culture and elements as part of VWe and more

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