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Articles for Feature Articles

Locomotive Global Media Onboards Vikas Sharma As Head Of Film Projects

With an experience of over a decade, in his new role, Sharma will oversee the development, acquisitions and business for the nascent film division at the company

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Zomato Introduces Co-pilot Program

This industry-first initiative directly engages with its delivery partner community, empowering them to take the lead and share their perspectives on on-ground challenges

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Most Of Our Experiential Marketing Is In-store Or Through Collaborations With Celebrities & Influencers: Kansai Nerolac’s Rohit Malkani

In an exclusive with Everything Experiential, Rohit Malkani, Chief Business Officer – Decorative, Kansai Nerolac outlines how the brand has been integrating experiential marketing into its strategy to enhance customer engagement and brand experience

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Samsung Knox Vault Features In CGI Spectacle For Samsung Galaxy A55|A35 5G

Transforming the iconic Samsung India building into a colossal, larger-than-life vault, this visually striking CGI film leaves onlookers in awe and raises the bar for immersive feature demonstrations

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Sustainable Gifting Is Not Just A Trend, It Is The Future Of Gifting: MEX Exhibitions’ Himani Gulati

In an exclusive chat with Everything Experiential, Himani Gulati, Director, MEX Exhibitions speaks about the evolution of the Gifts World Expo over the previous editions, creating memorable and unique experiences for attendees, tech innovations, sustainability and more

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Alembic CSR & Havas Life Mumbai Join Hands For ‘LullabAI’

This partnership aims to revolutionise motherhood through AI, by unveiling a platform to empower speech-impaired mothers with personalised lullabies

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Karan Aujla’s ‘It Was All A Dream World Tour’ Gears Up For Third Show In Delhi

The tour which will now commence its global run across territories such as Canada (August 2024), the United Kingdom (September 2024) and New Zealand (October 2024), will witness a third show in the Indian capital on 19 December, 2024

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AP Dhillon Collaborates With Republic Records In Alliance With Universal Music Canada

This partnership ushers in a new era for Punjabi music on the global platform

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TCEB Presents Percept MICE With 'President Award'

It has been awarded as the ‘Best MICE Agency of 2023-24’, which was presented on 1 August, 2024

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The Art Of Creating Memorable In-store Experiences

Saumitra Prasad, Chief Marketing Officer, Doms Industries underscores the technique of engaging customers beyond products

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