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Articles for Industry watch

Virtue Worldwide’s 2024 Guide To Culture Sheds Light On Gen Z’s New Cultural Codes

The report reveals valuable insights for brands and marketers seeking to authentically engage with the Gen Z demographic

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Delhi Theatre Festival To Set The Stage For 5th Season

American Express has come on board as the title sponsor for DTF for the fifth year in a row

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Fittr & Rohit Sharma Collaborate To Change The Personal Fitness Game

This collaboration introduces the Fittr Hart ring, a smart ring designed to seamlessly integrate health tracking into everyday life, making fitness more accessible, personal, and engaging for millions of Indians

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Mumbai To Host 10th Edition Of Kids India

The premier international B2B trade fair for the Indian toy industry will take place from 12 to 14 September, 2024 at the Jio World Convention Centre

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ITDC’s ATT Is India’s Paralympic Team’s Official Travel Partner At Paris 2024 Olympics

Ashok Travels & Tours (ATT) will ensure a seamless journey for the athletes, coaches, and the entire contingent

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Swiss Beauty Ropes In Vidushi Goyal As CMO

She will spearhead the brand's growth by establishing a unique identity and building differentiation in the fast-paced beauty & personal care segment

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Dentsu India Unfurls API-integrated DOOH Campaign For McCain Foods

In specific cities such as Mumbai and Gurgaon, the content of the ads was adjusted in real time based on the weather conditions, ensuring that the campaign was most effective when it was cloudy or rainy

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Super League Kerala Collaborates With Interactive Avenues For Creative & Media Biz

The agency will craft SLK’s brand identity and will be responsible for its social media presence, TVCs, digital content & creatives, OOH design, and cross-media campaigns

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