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Articles for Industry watch

Storytelling & Innovation Spotlight at PRana 2024

The event had Imtiaaz Ali talk about ‘Jab We Met’ and beyond, Devdutt Pattanaik shedding light on India being viewed from the global lens, Rajasthan’s Godawan making room in hearts with Akhilesh Sheoran’s descriptive brand storytelling and panels, which made it an evening to look forward to

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Ananya Pandey & Shubman Gill To Rock Beats As India’s Brand Ambassadors

Beats recently unveiled Beats Solo Buds, Beats Solo 4 and Beats Pill in India, and to celebrate the launch, the brand has released its first campaign

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BookMyShow Unveils Lollapalooza India’s Third Edition

The festival will have four stages and over 30 international and Indian artists who are set to deliver mind-blowing performances

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Philips' New Smart Iron Brings On #BurnTheShirt Challenge

The brand called out to consumers across Mumbai and Delhi, with the focus of offering them an experience of their industry-first innovation which guarantees no burns, at Croma and Vijay’s flagship stores

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NeoNiche Unveils NeoFlo

NeoFlo has been introduced to transform event registration, engagement and analytics

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Vistara-Air India Merger: Can Opposite Brands Align?

Everything Experiential speaks to brand mavens about the brand positioning of Air India being affected by this amalgamation of Vistara-Air India as well as the implications of this merger on the experiential aspect of the brand

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CYLNDR India Creates Multimedia Campaign For Rollick Ice Cream

The #JomeJabe campaign, which has been released ahead of Durga Puja, is part of Rollick’s relaunch strategy as the brand redefines itself in its new avatar

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DBS Bank India’s 'Trust Your Spark' Campaign Celebrates Three Decades In India

The campaign spotlights real-life stories of impact; and inspires individuals to reach their full potential

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