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Jitendra Joshi

Author

Jitendra Joshi is the Co-Founder and Director of sports management company SportzConsult and has worked on Reliance Foundation Jr. NBA, Coca Cola Cup, Nike Activation, Hero Honda Hockey, Nike Holi Run, PNB Metlife Corporate Badminton Challenge, Axis Premiere League, among others.

Latest Articles By Jitendra Joshi

5 key things to consider before investing in a sport IP

Traditional sports like cricket, and football have always had a large population of fans, and drawn in crowds. However, in the last few years newer sports have taken a centre stage (eg Kabaddi), with a number of sports also changing formats to adapt to the viewers needs. Jitendra Joshi, Co-founder and Director of sports management company SportzConsult helps potential investors by analyzing the key factors that determine the success of a sports centric IP.

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