Wildcraft & EaseMyTrip Reveal ‘Wild Summer Fiesta’

EE News Desk Jun 13, 2024

The partnership kicked off on 5 June across all Wildcraft outlets and aims to enhance summer travel

Wildcraft has forged a partnership with EaseMyTrip to unveil ‘Wild Summer Fiesta’. The collaboration is aimed at redefining summer holidays for 1M+ consumers, offering exclusive travel deals that harness the synergies of these two iconic Made-in-India brands.

It is the coming together of leaders across offline and online as Wildcraft, present in over 600 towns with more than 7,500 outlets and 200+ EBOs, has teamed up with EaseMyTrip, which handles over 20,000 daily transactions, to enhance the travel experience for their customers.

“As a brand which equips individuals to step out with confidence; we are always on the lookout for allies who can join us on this mission. Partnering with EaseMyTrip allows us to enhance our customers' travel experiences with exclusive offers and exciting prizes,” said Aditya Gadiyar, Head Marketing, Wildcraft.

This strategic partnership is designed to benefit both brands' customers mutually. Together, they plan to reach over 300 million consumers through a mix of online and offline channels, ensuring a broad and diverse outreach.

Sharing his thoughts on the partnership, Nishant Pitti, CEO and Co-founder of EaseMyTrip stated, “Our partnership with Wildcraft underscores our commitment to providing our customers with unparalleled service and benefits and making travel easy and accessible. Both EaseMyTrip and Wildcraft are dedicated to enhancing the customer experience through innovation and value.”

Starting on 5 June, 2024, the "Wild Summer Fiesta" will offer a range of exclusive deals for Wildcraft and EaseMyTrip customers. Wildcraft customers can redeem these offers across all touchpoints, including Exclusive Brand Outlets (EBOs), Trade, and Modern Trade outlets, covering all product categories.