Why a venue underlines the message of the event like no other?

EE News Desk Mar 03, 2020

The venue of the event sets the scene and decides the mood of the event. It is one of the major steps involved in event planning. Hence venue must be decided keeping in mind the event deliverables.

The more event professionals consider every aspect of the experience they are creating, the more likely they will look at a different style of venue.

A unique venue underlines the message of the event like no other. Venues can underline heritage, sporting prowess, teamwork, health, fitness, aspiration and innovation.

Here are 5 things to keep in mind while selecting the venue for your event:

1. Cost and budget

Everything comes down to cost, so it is the first thing to be kept in mind while deciding the venue. The venue will take up a significant portion of your budget. Plan ahead and get the venue reserved to get a favourable price.

2. Ambience and mood

Creating an atmosphere that relates to the event theme and appeals to your audience is a critical part of setting up an engaging event. Modifying or decorating a venue is expensive, so it’s smart to choose one that already aligns with your theme.

3. Capacity and size

Every venue is limited by the number of people who can occupy it at any time. Before attendees are invited, it is important to make sure the venue can comfortably accommodate the guest list. The event planner should always make space for more.

4. Location

Location is an important concern because it can influence who attends your event (attendees and speakers). If your venue is in an undesirable location or too far from transport systems (like airports), you’ll limit the number of people who show up. Your venue’s location should be easy to find and not arduous to reach. There should be easily accessible information to help attendees find the venue.

5. Layout

In addition to décor, factors like space layout, seating and table arrangements and signage, can really make or break your event, especially when it comes to how people will flow through the space. Before you leave, ask the venue for an illustrated floor plan so you can compare it to other locations. It helps to have an idea of the types of activities, presentations, demonstrations or exhibits that you might have.