Weddingline and Aura Integrated join hands to form Wedding Wows

EE News Desk Jun 25, 2018

While the Indian Wedding Industry is seeing new players entering the market every week, it is not often that you see big brands coming together to start something new. Chennai based, renowned Event Agency, Aura Integrated Solutions and Delhi based Weddingline have joined hands to set up ‘Wedding Wows’, which pulls in the finest talent from both agencies to redefine the rapidly growing potential of the Indian wedding market.

“India with its diverse cultures is not an easy playing ground. Traditions across regions vary greatly and need to be understood intrinsically. Agencies often overlook this sentiment in the need to offer a pan India or cross-cultural mix of event solutions. Hence when we saw the growing demand from clients in the South of India, we were certain that a foray into the region would be best under the aegis of a renowned regional player, and we are happy to have found the perfect like-mindedness and passion in the Aura team led by Siddharth”, says Chetan Vohra, Co-Founder of Weddingline.

On the choice of partnership, Arpita Gandhi, Co-founder, Weddingline chimed, “Today we have grown to become one of India’s leading Wedding Design and Management Firms, operating not just across India but in many countries across the globe. We have to our credit, some of the biggest Weddings that India has seen for couples hailing from large business and corporate families. Over the last few years, we have been looking to expand to South India and for us Aura was the obvious choice. Their understanding of the sensibilities and pulse of the people in addition to both their discipline & flair for execution always sets them apart.”

Wedding Wows also seeks to bring some semblance of structure to the wedding planning industry that has been heretofore unorganized and rife with unpredictability. “For Aura, this is a natural progression. We’ve been working on ‘corporatizing’ the events space ever since we started in 2002. It’s after all a huge industry and it is in everyone’s best interests, especially the end customer, when in the end every player’s USP is the ability to get it done. In weddings, there are no second chances,” said Siddharth Ganeriwala, Founder CEO, Aura Integrated Solutions, when asked about the motivation to start Wedding Wows.

While destination weddings are a key strength, Wedding Wows experiences are Bespoke – covering literally everything one would want for a gorgeous wedding – from invitations, venue selection, custom-design development, décor, menus, party, baraat & artist management to guest assistance.