Timex Returns To Tata IPL As Official Timekeeper For Punjab Kings

EE News Desk Mar 27, 2024

Timex is back at the 17th edition of Tata IPL in collaboration with Punjab Kings as the ‘official timekeeper of the Kings’. This association will see Timex branding on Punjab Kings with the logo placement on the trousers, making sure the team members put their winning foot forward. With a settled team which has retained its strong core under the captaincy of opener Shikhar Dhawan, Punjab Kings is all charged up for the season.

Timex and cricket have both built a strong legacy in India with attributes that best define both brands - passion, precision, and performance. With its consumer outreach strategy, Timex always tries to find new ways to connect with its consumers. This partnership with Punjab Kings is in line with the brand’s strategy to reach out to the masses and ride the wave of excitement around cricket which unites the nation.

Speaking on the partnership, Deepak Chhabra, Managing Director, Timex Group India, said “We are thrilled to be part of the IPL season this year with Punjab Kings as the official timekeeper of the kings. This is our second year with this cricketing extravaganza and with a young and energized team, we look forward to an exciting season ahead. Cricket is not just a sport with passion, it is also an entertainment event for the masses and this association is an opportunity to reach out to millions of consumers across the nation.”

Together Timex & Punjab Kings are all set to add more excitement to the Tata IPL fever and their dedicated supporters at every victory and exciting moment of what promises to be an adrenaline-filled show.

Satish Menon, CEO, KPH Dream Cricket said, "We are elated to have joined hands with an iconic legacy brand like Timex. We are sure that our similar values and ethos will help us reach a wider audience as well."