STB Inks MOU With MakeMyTrip To Attract Indian Travellers

EE News Desk Apr 12, 2024

The Singapore Tourism Board (STB) has entered into a Memorandum of Understanding (MOU) with MakeMyTrip to enhance Singapore's appeal as a premier travel destination for Indian tourists.

Leveraging MakeMyTrip's expertise in market analysis and consumer insights, STB aims to design specialised travel packages tailored specifically for the Indian market. India ranks among the top five sources of tourism for Singapore, which saw over a million visitors from India in 2023.

Melissa Ow, Chief Executive, Singapore Tourism Board said, “We are delighted to commence this journey with MakeMyTrip under our first-ever MOU with an online travel platform in India. Through this partnership, we want to deepen Indian consumers’ brand affinity for Singapore and reinforce the city’s appeal and enhanced offerings for various segments of Indian visitors.”

Rajesh Magow, Co-founder & Group CEO, MakeMyTrip said, “Singapore was one of the top three searched international destinations on our platform last year, advancing from fifth place in 2022. The widespread interest in this destination from across India underscores its appeal. With ongoing initiatives that refresh its offerings, seamless travel access, and amenities tailored to Indian preferences, Singapore holds significant potential to capture the continued interest of more Indian travellers. We are excited to team up with STB and bridge the Indian travellers’ preferences with an impactful showcase of Singapore’s allure.”