Sonam C Chhabra hosts 4th edition of Godrej Laffaire 2020

EE News Desk Feb 26, 2020

A curated experiential luxury lifestyle platform by the Godrej Group. Godrej Group, Godrej Laffaire 2020 was a celebration of experiences that color our lives. The theme of the event was “AARAMBH” which translates to new beginnings. The event saw curated conversations around food, travel, fashion, art, music, and design. Over the course of the day, we saw planned workshops with interesting personalities such as actress Bhumi Pednekar, renowned chef Varun Inamdar, Bollywood composer Shantanu Moitra and Television Personalities Karanveer Bohra and Teejay Sidhu. Celebrity host Sonam C Chhabra played the perfect “Sutradhaar” and stitched together the entire event which was spread across multiple stages and performances.

Godrej Laffaire offered immersive experiences with tastefully curated fashion showcases and musical performances. A special showcase by MXS and created by two powerhouses Monisha Jaisingh and Shweta Bachchan Nanda transported the audience into a scenic tropical island with some great fashion and live music. The event also saw the launch of Tonino Lomberghini Premium range of perfumes and Tata Nexon EV, India’s first electric SUV.

The Godrej Food Trends Report 2020 was launched by an amalgamation of Celebrity Chefs, thought leaders and food influencers. To name a few Chef Ranveer Brar, Tv Actor and Food writer Kunal Vijaykar and Cookbook author Tara Despande.

Tanya Dubash, Executive Director and Chief Brand Officer Godrej Industries and Sujit Patil, Vice President and Head Corporate Communication, Godrej Industries spearheaded the curation and unveil of Godrej Food Trends Report. Sujit Patil remarked “ Godrej Laffaire is not just an Event, it is an institution that teaches the nuances of Life in an experiential manner. The planning partnerships, the curations, the nigals, the amplification across modes of communication and the distances travel together by our Team from ambiguity to visualization and execution have been incredible."

Godrej Laffaire was presented by MX player in association with brands like Harley Davidson, Tata Nexon, Cinthol, Godrej Appliances, Godrej Interio, India Circus, Elior, Protekt, RBC, Slice of Pink and many more.

All in all the 4th season was all about free-flowing fluid conversations, and immersive artistic experiences.