Social’s #TheBoldType Campaign Curates Experiences On International Women’s Day

EE News Desk Mar 06, 2024

Social is celebrating International Women’s Day with its new #TheBoldType campaign. The initiative aims to spotlight the journeys and achievements of women creators, curators and entrepreneurs who have utilised Social’s community and co-working culture to make an impact.

As part of the celebration, on 8 March, Social is hosting ‘bar takeovers’ at select outlets in Mumbai (Khar Social), Bengaluru (Indiranagar Social) and Delhi NCR (Saket Social), where talented female bartenders will lead and curate an evening of mixology, creativity and celebration. Through 8 and 9 March, women can walk into their nearest Social outlet with their friends to win one plus one on select drinks and cocktails, which is applicable at all Social outlets in India.

As part of this campaign, Social has documented the journeys of three women, each narrating their experiences and insights for upcoming professionals. Each video showcases the idea, resilience, innovation and passion of these professionals from various fields.

The first video discovers the journeys of women creators and entrepreneurs who have found inspiration and support at Social. The second video celebrates the diversity and creativity of women curators shaping cultural experiences at Social. The final video gives a sneak peek into a behind-the-scenes look at the leaders behind the Impresario brand.

Divya Aggarwal, Chief Growth Officer, Impresario Entertainment and Hospitality says, "These brand videos are a testament to the diverse talent and unwavering determination of women creators, curators, and impresarios who have excelled with Social. As a neighbourhood café, our spaces are meant to inspire connections and a feeling of belongingness by bringing together like-minded individuals. The #TheBoldType campaign is a celebration of these stories, the journeys and amplify the voices of women at Social, who’ve driven positive change in their community and professions."