realme launched India’s biggest campus concerts, realme Sundowners

EE News Desk Oct 09, 2019

realme, the fastest growing smartphone brand in India that resonates with the young generation, has announced a series of events for the youth to kick-start the seasonal festivities. The brand will be hosting “realme Sundowner” with celebrities like Guru Randhawa and Divine in 4 cities, Campus Star Program across 40 colleges, and 11 campus fests at leading colleges like IIT Delhi. Initiated in major metropolitan cities like Delhi, Mumbai, and Chennai to name a few, realme, plans to provide a platform for the youth to take a leap and explore their passion.

Speaking about the multi-city campus campaigns, Mr. Madhav Sheth, CEO, realme India said, “We are a young brand with young people who connect with the youth of India. We understand the importance of ‘breaking free’ from the daily routine not just to break monotony but to experience new things. As a brand, we have always been closely associated with our fan community that includes students. To engage them further we have launched the multi city-campus campaign, where we will bring Bollywood sensations to the campuses and also help students realize their passion in different fields. By 2020 we aim to collaborate with over 100 colleges for such events.”

Its first-ever multi-city music concert, ‘realme Sundowners’, will feature music sensations Guru Randhawa and Divine so that music lovers can experience world-class music and their favorite music artists in their own campuses. Guru Randhawa will be performing on October 10 and 17 in Lovely Professional University, Jalandhar and in IIT Bombay, Mumbai. While Divine will be rapping in Vellore Institute of Technology, Chennai and Royal Global University, Guwahati on October 13 and 23.

In July this year, realme also launched the ‘realme Campus Star’ program - an initiative for students to showcase their talent, receive national exposure, and win exciting prizes. 40 college student societies such as Photography, Theatre, Music, and Dance participated in a competitive campaign themed ‘Dare to Leap’. The winners will be announced on October 15, 2019, and will be awarded realme smartphones, goodies and accessories along with a sponsorship worth INR 3 lakh for the winning society.

realme has partnered with multiple colleges across the country for their annual Campus Fests. Recently, the brand supported IIT Delhi’s fest, Rendezvous, where ace music composer and singer Amit Trivedi to rocked the stage. It has also partnered with Mumbai’s Sophia College, IIT – Kanpur, IIT – Ropar, BITS Pilani and NIT Trichy for their annual fests that are happening throughout October. In addition, the brand will also conduct and promote offline events/activities on the campus.

realme, which provides high- quality products for the youth of the country, has always been closely connected with the student community. They have launched multiple devices on college campuses like realme 2 Pro in Amity University, Noida and realme 3 Pro in Delhi University, North Campus. The brand is known to offer a wide range of sophisticated and advanced products for the youth at the best price-points. And over a short time-span has established an unbreakable bond with its users making them, true brand ambassadors. These youth initiatives for students aims to showcase their talent, receive national exposure, and win exciting prizes.