Fragrance has a strong association with spirituality across India. It is well known fact that incense with their aromatic properties is an important part of worship in India which has been noted in ancient texts. To take part in Maharashtra’s favourite festival Ganeshotsav, MP based agarbatti major Zed Black, to spread the message of positivity and creating a pious atmosphere donated 6ft Tall agarbattis to popular Ganesh Mandals like Mumbaicha Raja (Ganesh Galli), Tejukaya Mansion (One of the oldest in Mumbai), Tilak Nagar Sahyadri Krida Mandal in Mumbai. Zed Black also distributed 15000 agarbattis to the devotees who will visit the mandals. Ace cricketer M S Dhoni has been leading the Brand Communication for Zed Black and Mysore Deep Perfumery House as he embodies the company’s tagline, #PrarthnaHogiSweekar. MDPH currently boasts of 70% women workforce.
Mr. Ankit Agarwal, Director, MDPH shares, “Ganeshotsav is synonymous with Maharashtra. We choose these Ganesh mandals for their uniqueness e.g Tejukaya Mansion has the largest eco-friendly ganesh idol in Mumbai city. We are happy that we can be a part of these festivities with rest of the devotees to voice the power of prayers through Zed Black’s tagline, #PrarthnaHogiSweekar and be a small part of spreading happiness.”
Mr. Sanket Hule, Secretary Tejukaya mansion, shared "This year we have designed the largest eco-friendly Ganesh idol in the city and the 6ft Mega Agarbatti perfectly complimented our Ganesh Idol. The Divine fragrance wafting around the place made the atmosphere divine and pleasant. "This year we are specially happy to be associated with Tejukaya mansion ganpati mandal as We at Zed Black also pride ourselves on using eco-friendly products which do not harm the environment.” adds Mr. Ankit Agrawal, Director, Zedblack.