Percept ICE manages the star studded 1st Anniversary Milestone Celebration of ZEE5

EE News Desk Aug 08, 2019

Percept ICE, the Special Projects, Events and Conventions Domain Company of Percept Limited, bagged the prestigious mandate of conceptualizing and producing the ZEE5 1st Anniversary Celebration on 14 February, 2019 at the J W Marriott in Mumbai. The event witnessed an attendance of over 200 people spanning celebrities from Indian cinema and television and renowned personalities from across the entertainment and corporate world.

The ZEE5 1st Anniversary Celebration commemorated the milestone first anniversary of ZEE's OTT platform ZEE5. The event witnessed a cascade of stars including Arjun Rampal, Dia Mirza, Pooja Bhatt, Mahesh Bhatt, Raima Sen, Arbaaz Khan, Saqib Saleem, Sreesanth, Sumeet Vyas, Parambrata Chatterjee, Kathir, Tanvi Azmi and Directors like Sujay Dahake, Aniruddha Roy Chowdhury and Goldie Behl as they graced the red carpet and mingled with the media at the pre-event media conference.

The gala celebration event saw ZEE5 showcase its successful current programs as also announce the launch of 72 originals across multiple genres and six languages by March 2020. This included new seasons of Sunny Leone's biopic, Karenjit Kaur: The Untold Story of Sunny Leone and Rangbaaz, along with ZEE5 originals in Hindi, Marathi, Bengali, Telugu, Tamil and Malayalam languages, therein consolidating their position as a leading player that offers maximum original content on the OTT platform compared to any other OTT player in the country.

Percept ICE’s scope of work spanned conceptualizing, designing, planning and producing the entire event along with guest relations, art direction, décor, red carpet management, security and VIP movement.

Commenting on the success of the event, Vidya Alva, Executive Vice President & Business Head – Events, Percept ICE said, “It was a privilege to receive the directive to manage the ZEE5 1st Year Celebration. Planning and executing this milestone event has been a fulfilling experience for the entire team considering the dynamic nature of the OTT platform itself and thus producing something that would aptly put together and showcase the journey of the last one year. Many thanks to the ZEE5 Management for imposing their faith in us.”