Percept ICE executes the Friends of Norwest (FON) Party

EE News Desk Jan 09, 2020

Percept ICE, the Special Projects, Events and Experiential Marketing Domain Company of Percept Limited, bagged the prestigious mandate of conceptualizing and producing the ‘Friends of Norwest (FON) Party’ at Jade Sky, Jade Garden, Worli, Mumbai on 5 December 2019. The exclusive event was attended by over 350 elite guests spanning leading luminaries from the corporate, media and banking sectors.

Friends of Norwest is a Holiday party hosted by Norwest Venture Partners (NVP) for its existing and potential investee companies. NVP is a global, multi-stage investment firm that manages approximately $9.5 billion in capital and has funded more than 600 companies since inception. Norwest India is an advisor to Norwest’s Mauritius subsidiary. The company is focused on early to mid-stage venture capital investments in India across a wide range of sectors such as consumer, internet, telecommunications, financial services and education. They also manage growth equity investments in India-centric businesses in sectors such as technology, financial services, infrastructure, consumer, industrials, manufacturing, media, telecommunications, retail and healthcare.

Percept ICE’s scope of work included venue management and co-ordination, décor designing, production, technicals, management and execution of the entire event inclusive of Artist Management, holistic F&B services, Bar management and Guest Registrations at the venue. Apart from the stunning décor and impeccable bespoke service, guests delighted in the melodies belted out by a four-piece Instrumental Jazz Band by Ryan Sadri, better known by the moniker Rynosax.

Commenting on the success of The FON Party, Niren Shah, Managing Director and Head of India, Norwest Venture Partners India said, “Thank you to the Percept team for pulling together an amazing event for Norwest. We have had a very positive feedback from all our guests. We couldn’t have done it without you.”

Khushi Singh, Associate Vice President, Events & Experiences, Percept ICE said, “It was exhilarating to receive the mandate of managing the very first Friends of Norwest Party in India and is a testimony to Percept ICE’s competence and skills in the Experiential Events domain. The Norwest team instilled complete faith in us and that encouraged us to think out of the box to produce a stylish and innovative networking soiree that got a fabulous attendance from the ‘Who’s Who’ across industries under one roof. We are grateful to Norwest for their faith in us and happy that we could once again deliver a seamless and memorable event for our client.”