NueGo Joins Haryana Steelers Kabaddi Team As Official Sponsor

EE News Desk Feb 26, 2024

Greencell Mobility's NueGo has revealed its collaboration as an associate partner with the Haryana Steelers kabaddi team.

NueGo hopes to intensify the excitement around kabaddi, a sport profoundly rooted in India's cultural legacy, by extending its sponsorship to the Haryana Steelers team for the rest of the season.

Devndra Chawla, CEO & MD, GreenCell Mobility, said, "As we kick off this exciting partnership with Haryana Steelers, we're thrilled to back this powerhouse of a kabaddi team. Joining forces with the Haryana Steelers underscores NueGo's drive to revolutionise intercity travel while associating with grassroots sports initiatives, to make the right impact on our upcoming generations. Our commitment to forging a greener, more interconnected future for all remains steadfast as we navigate forward through strategic partnerships and innovative solutions.”

Aside from its partnership with the Haryana Steelers in kabaddi, NueGo also partners with Delhi Capitals in cricket and Chennaiyin FC in football.

"We're really excited to be partnering with NueGo, who are committed to greener, cleaner inter-city travel. Our teams across JSW Sports have continually looked to foster a culture of sustainability and this partnership is one that aligns with our vision to promote eco-friendly means of travel. We're looking forward to all that this association has in store," said Divyanshu Singh, COO of JSW Sports.