Nitin Kamdar Hosts Bridgestone Off-Road Experience For Dealers

EE News Desk Apr 15, 2024

Emcee Nitish Kamdar hosted the off-road experiential event in Jaipur for Bridgestone's All Terrain Tyre which will be launched by the end of April this year. Bridgestone India launched its latest premium offering in the passenger vehicle segment, the Bridgestone Turanza 6i. More than 500 dealers from across India were invited to witness the launch of Turanza 6i.

Bridgestone took the opportunity to give a quick sneak peek into the yet-to-be-launched All Terrain Tyre through an off-road experiential event, planned the next day of the launch. As all their ace dealers were present, it was a smart move to introduce their forthcoming product in a dynamic way. Bridgestone also organised a two-segment awards event for the best-performing dealers along with a conference. This was followed by the premium and yet-to-be-revealed All Terrain Tyre experience in two different locations of Jaipur. Kamdar engaged the dealers in a fun way and energised them for the off-road experience along with some high-octane engagements for the dealers to make the event a memorable experience.

Being marketed as the ‘Most Comfortable Seat on the Road’, this new tyre is designed specifically as per the Indian consumer’s requirements and is a result of the brand’s announcement of expanding in the passenger radial segment.

The tyre, hence provides a comfortable ride, with increased durability in terms of wear making it an all-rounded offering from Bridgestone. The Turanza 6i is being offered in sizes ranging from 14 to 20 inches and is targeted at premium vehicles including SUVs, sedans, hatchbacks and crossovers. The manufacturer also stated that with the kind of demands that the tyre caters to, it is also an EV-ready tyre. Bridgestone has demonstrated its focus on the 'Make in India' initiative of the Government with this new offering.