Manushi Chillar Glitters At IIJS Tritiya’s ‘Jewels On The Ramp’

EE News Desk Apr 08, 2024

Manushi Chillar, former Miss World and GJEPC’s brand ambassador was seen at ‘Jewels on the Ramp’, a jewellery fashion show at the India International Jewellery Show IIJS Tritiya held in Bangalore.

The night saw the presence of industry stalwarts walking the ramp with Chhillar, adorning an exquisite jewellery piece in a white gown. Chhillar, along with several fashion models, showcased traditional Indian artistry and contemporary styles. The jewels walking the ramp represented each exhibitor's creations.

Nirav Bhansali, Convener, National Exhibitions, GJEPC, along with Suvankar Sen, MD and CEO of Senco Gold and Diamonds joined Jugal Chokshi of CVM on the runway. Dr Pratap Madhukar Kamath, MD, Abaran Timeless Jewellery, Bengaluru, took a bow with Jinesh Mehta, Founder, Kaamya Jewel. Showstopper Rambhai of Neelkanth Jewellers, Bengaluru made an appearance with owner Atishay Jain of Dravya Lab Grown Diamonds. Vinod Hayagriv, MD and Chairman, C. Krishniah Chetty (CKC) Group walked down the ramp, taking a bow as the showstopper for Sanjay Jain of Manoj Ornaments. Rajesh Kalyanaraman ED of Kalyan Jewellers graced the runway as the showstopper alongside Dr Chetan Mehta.

At IIJS Tritya, The Gem and Jewellery Export Promotion Council (GJEPC) unveiled the ‘Brilliant Bharat’ theme for the next six India International Jewellery Shows (IIJS). The theme is aimed at rediscovering and celebrating India’s traditions, cultural diversity and innovative technology.

GJEPC Brand Ambassador Manushi Chillar said, “It's an honour to be gracing the stage once again as GJEPC Brand Ambassador. It’s a role that makes me immensely proud as the Council has been at the forefront of showcasing the brilliance of Indian jewellery craftsmanship to the world. Through their dedication and passion, GJEPC has elevated the status of Indian jewellery on the global stage, making it a symbol of prestige and excellence. Tonight let us celebrate not just the beauty of jewellery, but also the craftsmanship, innovation, and ingenuity that goes into creating each masterpiece. May this evening be filled with inspiration, creativity, and an appreciation for the exquisite artistry that defines Indian jewellery. IIJS is much more than India’s biggest gem and jewellery trade exhibition. It’s a phenomenon, a powerhouse that has singlehandedly transformed an entire industry."

Vipul Shah, Chairman, GJEPC said, " With our export focus on Design in India, 'Jewels on the Ramp' at IIJS Tritiya is the convergence of talent, creativity and innovation. Manushi Chhillar's charisma and elegance have enhanced the splendour of this prestigious spectacle. I thank all the participants of the 'Jewels on the Ramp' show such as CVM, Kaamya Jewellers, Dravya, Manoj Ornaments and Laxmi Diamonds; and the leading jewellers of the country who walked the ramp. Let us continue to support and promote Indian craftsmanship, ensuring that our legacy of excellence shines brightly for generations to come."

The ‘Jewels on the Ramp’ during IIJS Tritiya Bangalore showcased the new trends and evolution of jewellery for this season including the dominance and demand for lightweight jewellery, redefining utility and multiple wearability while embracing modernity and tradition.

This year's IIJS Tritiya in Bangalore featured over 900 exhibitors and 1,900 stalls across 40,000 square meters. It served as a marketplace, providing opportunities for industry players to connect and collaborate. It had over 15,000 pre-registered visitors from over 500 cities in India and 60 countries.