Magnum Ice Cream To Elevate Experiences At Lakme Fashion Week

EE News Desk Mar 09, 2024

Magnum makes its return to Lakme Fashion Week, held in partnership with the Fashion Design Council of India. Magnum is set to elevate the experiences at Lakme Fashion Week X FDCI, between 13-17 March in Mumbai at Jio World Convention Centre.

After captivating audiences at the Cannes Film Festival, the Magnum chocolate dipping bar is set to make its debut in India. Magnum ice cream will introduce an array of experiences at Lakme Fashion Week X FDCI through collaborations like exclusive Magnum recipes by fashion’s best designers with five exclusive Magnum flavour creations inspired by five Indian designers on the likes of Anamika Khanna, Rahul Mishra, Ritika Mirchandani, Saaksha and Kinni and Siddartha Tytler.

Magnum’s limited-edition perfume will be exclusively curated through a collaboration with celebrated Indian Designer, Ritika Mirchandani. Additionally, it will introduce the Magnum-inspired Chocolate Temptation Lip Mousse from the House of Lakme.

Speaking on Magnum’s anticipated comeback at Lakme Fashion Week X FDCI, Maya Ganapathy, General Manager, Kwality Walls, Hindustan Unilever said, “Magnum ice cream is thrilled to make a grand return to Lakme Fashion Week X FDCI, this time with its renowned Dipping Bar experience centre. Globally, Magnum is lauded for its expertise in chocolate crafting and sophisticated ice cream credentials and we are committed to bringing that to India. At the Magnum Couture Lounge in Lakme Fashion Week X FDCI, who’s who of fashion and industry will be introduced to the multiple facets of pleasure. As we continue to make waves worldwide, our ambition for India is to redefine luxury and pleasure, setting new standards for indulgent experiences.”