LF creates immersive live line art tunnel at Sula Fest 2020

EE News Desk Mar 03, 2020

LF, India’s leading multi-platform lifestyle brand took people on an exciting journey at the Sula Fest 2020 with one of a kind digital media tech installations and experience zone at the 13th edition of Sulafest 2020. LF, a leading multi-platform food and lifestyle channel interacted with all the fest-goers, at the recently concluded music festival, through a series of futuristic installations over wine and some tasty food.

With an immersive live line art tunnel created by LF at the entrance, the fest-goers were seen striking a stylish pose to shaking their legs to some groovy tunes, which gave a sense of how each one of them is a part of LF’s interesting brand journey.

In today’s world, people have been so busy with day to day life that looking at life with a different dimension is lost, as people moved further to the fest, LF brought the best of technology with the 360 gif photo booth. With synchronized videos, boomerangs, slow-mos, and Gifs, fest-goers took their experience to a whole new dimension at this zone which was later shared with them over email. People were teleported to the 90’s uber-cool neon parties with an exclusive neon photobooth. With a pure amalgamation of air doodling and technology, the attendees were raving on the pictures striking a pose of their favorite superheroes to heart-shaped doodle in the background with their loved ones captured in a 16:9 frame which took them on a joy ride of happiness and being cool at the fest. Last but not least each and every moment of the fest-goers were captured and registered at the mosaic wall. Anyone who uploaded their pictures using #lfatsulafest was printed and stuck to the mosaic wall which revealed LF brand logo at the end of the fest by showcasing the true spirit of our audience. This larger than life immersive installation ensured that memories made at SulaFest 2020 were artistically captured for life and permanently embossed in the brand DNA.

Amit Nair, Business Head, LF said, “SulaFest resonates what we at LF stand for as a brand; people, places, culture and food. We combined this musically engaging experience with LF branded cutting edge immersive installations that further enhanced the experience for festival goers.”

Dates: 1st & 2nd February 2020

Address: Sula Vineyards, Gat 36/2, Govardhan Village, Off, Gangapur- Savargaon Rd, Nashik, Maharashtra 422222