IPRS has joined forces with Swarathma, the Indian folk-fusion band hailing from Bangalore, for a multi-city tour that goes beyond delivering remarkable music—it champions sustainability. Committed to powering their performances with a portable clean energy system instead of traditional diesel generators, Swarathma is setting a new standard for environmentally conscious concerts.
More than a series of performances, this tour marks a groundbreaking collaboration where IPRS partners with Swarathma to advocate for sustainable practices within the music industry. This initiative perfectly aligns with IPRS’s ‘My Music My Rights’ campaign, which aims to empower music creators in the digital realm. Together, IPRS and Swarathma are poised to make a significant impact in key music markets and deeply engage with the creator community.
For creators, this tour presents a unique opportunity. IPRS will host knowledge workshops in each city before the concerts, providing invaluable insights into music rights, royalties, and sustainable career development. These interactive sessions will serve as a platform for creators to interact with the IPRS and Swarathma team, address their queries, and acquire essential knowledge for building a successful career in music. The presence of Swarathma, an established band and IPRS member, will undoubtedly enhance the value of these workshops, making them a must-attend event.
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