IPRS Presents ‘My Music My Rights’ Creators Connect Workshop In Association With Dolby

EE News Desk Apr 03, 2024

The Indian Performing Right Society Ltd. (IPRS) has recently unveiled a pan-India campaign ‘My Music My Rights’ in association with Dolby India, to raise awareness on IP rights in the music industry and educate music creators and independent artists on the critical aspects of the music business and publishing. IPRS is conducting this free workshop in Delhi on 4 April, 2024 as part of the My Music My Rights campaign, marking a significant milestone in its mission to support and empower music creators nationwide. The upcoming city is Pune.

A recent EY study, 'The Music Creator Economy: The Rise of Music Publishing in India,' reveals that India generates 20,000 original songs annually. Despite this, financial challenges are common among creators. Among the 500 respondents surveyed, 87 per cent wished to make a living solely from music, but only 60 per cent achieved it. The majority felt the need to enhance their music production skills and improve monetisation, while only 56% per cent had the necessary equipment. India ranks 14th in recorded music revenues but 23rd in publishing revenues due to legal uncertainties and low compliance, highlighting the urgent need for intervention.

The ‘My Music, My Rights’ campaign aims to address this gap by raising awareness and supporting music creators nationwide. The study notes that 33 per cent of released music is regional, showcasing India's diverse musical landscape. However, challenges like accessibility, copyright awareness, and publishing rights impede artists' recognition and compensation. Through workshops, seminars, and other activities, both online and offline, the IPRS endeavours to empower creators to navigate industry intricacies effectively.

The event will witness engaging conversations with domain experts, networking opportunities with industry insiders and fellow creators, and priceless wisdom from leading artists and panellists featuring Padmanabhan NS – Head of Artist & Label Partnership, Spotify India; Nanni Singh, Founder, ShowCase Events, Music Festival Organiser; Rohan Jain, Founder, Madverse; Yama Seth, Head - Talent, Level House; Karan Grover – Senior Director – India Middle East & Africa, Dolby Labs; Prashant Dogra, CEO, Phonographic Digital Limited (PDL). Attendees will get to know how to manage their rights and earn royalties to maximize their earnings in the session Managing Rights and Royalties’. They will get to elevate their music production skills with advanced techniques, focusing on Dolby Atmos technology in the session ‘Mixing Songs in Atmos’. With the ‘Spotify for Artists Masterclass’ musicians will learn how to grow their music by using all the tools available on the platform.