The Top IPs in India is an attempt by BW Applause to identify the best IPs in the country. That being said, we wanted to ensure that the list covers IPs cross various categories. This research was done in partnership withour research partner Traverse Strategy Consultants, where we used a bottom - up approach and created a universe of IPs across sectors. This was followed by identification of the best IPs under each category – where every category shared some metrics but also had some individual metrics unique to it.
A portal created on the Everything Experiential website allowed IP owners to nominate themselves. Extensive research and engagement with IP owners was done to gather information pertaining to all these metrics, given below:
Attendees / Viewership*
Sponsorship
Positive Media Coverage
Live Market Research done
Digital empowerment
Media Vehicles
The two fold change we see is that existing IPs that have been around for years are rebranding themselves, and that there are many new properties mushrooming in varied sectors. The consumer acceptance across all these various formats of experiential marketing also will in turn will encourage more properties to be created.
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Category Rank |
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ART & CULTURE |
1 |
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Jaipur Literature Fest |
2 |
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Kala Ghoda Arts Festival |
3 |
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Comic Con India |
4 |
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India Art Fair |
5 |
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Vadodara International Art & Cultural Festival |
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Category Rank |
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AUTOMOTIVE & BIKE |
1 |
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Tata Prima Truck Racing Championship |
2 |
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India Bike Week |
3 |
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Bike Festival of India |
4 |
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Maruti Suzuki Dakshin Dare |
5 |
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Harley-Davidson H.O.G Rally Goa |
6 |
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Agra Taj Car Rally |
7 |
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Indian National Rally Championship |
8 |
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BMW Experience - Multi City |
9 |
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MMSC FMSCI Indian National Motorcycle Racing Championship |
10 |
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MRF MoGrip FMSCI National Supercross Championship |
11 |
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Toyota Etios Motor Racing |
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Category Rank |
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AWARDS |
1 |
|
IIFA Awards |
2 |
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Filmfare Awards |
3 |
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Life OK Screen Awards |
4 |
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GiMA Awards |
5 |
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Star Guild Awards |
6 |
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Zee Cine Awards |
7 |
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Stardust Awards |
8 |
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Star Parivaar Awards |
9 |
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BIG Life OK Now Awards |
10 |
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Big Star Entertainment Awards |
11 |
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Mirchi Music Awards |
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Category Rank |
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FASHION |
1 |
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Amazon India Fashion Week |
2 |
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Lakme Fashion Week |
3 |
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India Couture Week |
4 |
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BMW India Bridal Fashion Week |
5 |
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Blender’s Pride Fashion Tour |
6 |
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India International Jewellery Week |
7 |
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Bangalore Fashion Week |
8 |
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Pune Fashion Week |
9 |
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Chennai International Fashion Week |
10 |
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India Beach Fashion Week |
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Category Rank |
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FOOD AND DRINKS |
1 |
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Bandra Wine Festival |
2 |
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Sulafest |
3 |
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Grubfest |
4 |
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New Delhi Palate Fest |
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Category Rank |
|
MUSIC |
1 |
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Bacardi NH7 Weekender |
2 |
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Sunburn |
3 |
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VH1 Supersonic |
4 |
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Kingfisher OctoberFest |
5 |
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Ragasthan |
6 |
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Mahindra Blues Festival |
7 |
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100 Piper VH1 Sound Nation |
8 |
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Enchanted Valley Carnival |
9 |
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Kasauli Rhythm and Blues fest |
10 |
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Kingfisher Final Wave |
11 |
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GoMAD fest |
12 |
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Escape Festival |
13 |
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Axe Boat Party |
14 |
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Magnetic Fields Festival |
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Category Rank |
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SPORTS - NON LEAGUES |
1 |
|
Airtel Delhi Half Marathon |
2 |
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Standard Chartered Mumbai Marathon |
3 |
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TCS World 10K |
4 |
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Puma Urban Stampede |
5 |
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The Spirit of Wipro Run |
6 |
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Pune International Marathon |
7 |
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SBI Pinkathon |
8 |
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Reliance Sabarmati Marathon |
9 |
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Airtel Hyderabad Marathon |
10 |
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Vodafone Cycling Marathon |
11 |
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Firestorm |
12 |
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Auroville Marathon |
13 |
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The Kaveri Trail Route |
14 |
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India Surf Festival |
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Category Rank |
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SPORTS - LEAGUES |
1 |
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Indian Premier League |
2 |
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Hero Indian Super League |
3 |
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Hockey India League |
4 |
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International Tennis Premier League |
5 |
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Pro Kabbadi League |
6 |
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Indian Badminton League |
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