Hyundai Motor India Unveils ‘I Choose Hyundai’ Campaign

Hyundai Motor India (HMIL) has unveiled its new brand campaign, ‘I Choose Hyundai’. This multi-product campaign highlights Hyundai’s diverse product lineup, driven by customers across India, under the narrative #IndiaDrivesHyundai. Hyundai Motor India has consistently prioritised customer needs and comfort, ensuring peace of mind and a smooth ownership experience. 

The 'I Choose Hyundai' campaign showcases why India chooses the Hyundai brand, emphasising the wide range of models, transmissions, features, and fuel options available. To resonate deeply with regional audiences, the TVC is presented in six regional languages - Bengali, Kannada, Malayalam, Marathi, Tamil, and Telugu, ensuring a powerful and lasting impact across diverse geographies. The campaign film features a series of Hyundai products driven by a diverse set of customers, all choosing Hyundai products for their ease of mobility, extensive service network, advanced technology, comfort, convenience, and safety. 

Speaking about the campaign, Tarun Garg, COO, Hyundai Motor India said, “Our latest campaign, ‘I Choose Hyundai’, exemplifies HMIL’s unwavering commitment to curating innovative, customer-centric marketing initiatives. Showcasing our entire product line, this campaign will help us connect with our target audience in a more meaningful way, driving brand awareness. With a customer-first approach, the ‘I Choose Hyundai’ campaign highlights the wide range of Hyundai products suitable for a diverse set of customers, making every drive an enjoyable journey. It underscores that Hyundai products meet every aspect of choice, providing not just quality and reliability, but also the peace of mind that comes with driving a trusted brand. Through this campaign, we aim to strengthen our connection with existing customers and forge new bonds with a wider audience, enriching their ownership journey.” 

These films, characterised by the unique propositions of each Hyundai product, showcase the vehicles' capabilities and the emotional connection customers develop with Hyundai. The TVC features various age groups and situations, demonstrating that whether it's a hatchback, sedan, EV, or SUV, there is a Hyundai product for everyone, no matter the number of occupants or the type of adventure. The new campaign will be promoted across multiple channels including TV, digital, and social media platforms such as YouTube, Facebook, and Instagram.

EE News Desk

EE Online Bureau EE News Desk