Godrej L’Affaire concludes its fourth season with a grand celebration of lifestyle

EE News Desk Feb 24, 2020

Godrej L’Affaire, a curated experiential lifestyle platform by the Godrej Group, concludedits fourth season in Mumbai. More than 1300 people including several prominent personalities attended Godrej L’Affaire.

It kicked-off with a masterclass marking actress Bhumi Pednekar’s debut as a chef along with Chef Varun Inamdar. They engaged in a live cook-off followedby a conversation on how to bake a blockbuster.Celebrity couple Karanvir Bohra & Teejay Sidhu was in conversation with anchor Sonam Chhabra on inculcatingspirituality in children through travel. They also unveiled the trailer of their upcoming webseries ‘Baby Yatra’.

Music director Shantanu Moitra did a standalone talk on his 100-day fascinating adventure across the Himalayas that changed his music forever. India’s leadingdesigners Alan Abraham (Abraham John Architects), Madhav Raman (Anagram Architects), Swarup Dutta (Scenographer) and Asha Sairam (Studio Lotus) – engaged in an insightful conversation, powered by Design Dekko, on ways to design homes that gives back to natureand the importance of sustainable designs.

The highlight of the evening soirée was ace couturiers Monisha Jaising & Shweta Bachchan Nanda’s luxury pret fashion label MxS first ever fashion show. The couture was street-inspired and hadsportive elements and fabric mash-ups, giving the collection a jolt of energy. Supermodels like Carol Gracias, Deepti Gujral, Aanchal Kumar and Sucheta Sharma, walked the ramp while the show was choreographed by Shie Lobo. Supporting Shweta’s first ever MxSfashion show, Jaya Bachchan amongst other celebrities was also present. All models were accessorised with Isharya jewellery and watches by Guess Watches and Esprit, complementing the collection. India’s drag scene star, Sushant Divgikar, adorned his famedRani Ko-He-Nur avatar for a musical performance with his band TopStorey leaving the audience mesmerized.

An important addition to every epicure’s reading list - The Godrej Food Trends Report- 2020was unveiled at Godrej L’Affaire. The report curated by Rushina Munshaw-Ghildiyal is a compendiumof insights, views and predictions collated from conversations with 150 experts – chefs, thought leaders and food influencers across major cities.

Commenting on the fourth season’s success,Tanya Dubash, Executive Director and Chief Brand Officer, Godrej Group, said, "Godrej L’Affaire has redefined lifestyle trends with every new season. Be it personalities, experiences, footfalls and brand partnerships, our fourth season has raised thebar and turned out to be the most successful edition till date. Godrej L'Affaire has delivered on its promise of showcasing future lifestyle trends that people can adopt for a modern day living.”

Godrej L’Affaire soirée witnessed first time unveiling of Ginevra, a new perfume range from Tonino Lamborghini Fragrances. Radio host and producer HrishikeshKannan moderated an engaging panel comprising digital influencers such as Karishma Sakhrani, Khushnaz Turner, Rij Eappen, and Chef Amninder Sandhu. The panel titled ‘Make Space for Life’ by Godrej Interio, deliberated on the importance of maintaining work-lifebalance dynamics and explored what does it take to be an influencer.

Tata Motors showcased its latest car in the electric vehicles segment –Tata Nexon EV. Godrej Locks unveiled an installation endorsing home safety, conceptualisedand designed by Anand Menon & Shobhan Kothari of ADND, a prominent architecture and interior design firm. Installations by Godrej Appliances’ on e-waste and Godrej The Trees –Vikhroli was also displayed at Godrej L’Affaire.

Godrej L’Affaire’s fourth season presenting partner was MX Player, India's most premium OTT service while the on-ground event was styled by Krsnaa Mehta of India Circus. The soirée offered experiencesof top lifestyle brands such as Harley-Davidson, Guess Watches, BBLUNT, Esprit, Godrej Security Solutions, Kotak Mahindra Bank, Cinthol, Godrej Bambusa, Myntra, Script, Godrej Properties and Goodknight Naturals.

Other prominent brand partners include Godrej Veg Oils, Elior India, Slice of Pink, Godrej Professional, Godrej Protekt, Godrej Construction, Godrej Real Good Chicken, Houzz India and Godrejaer.

Speaking about the association with the Godrej L’Affaire,Mr Karan Bedi, CEO - MX Player,said"Godrej L’Affaire has been redefining lifestyle trends with every new edition, which makes it a great platform to interact with a range of premium audiences and brands. The theme for this year was 'Aarambh' – bringing together imagination, creativity,and innovation via bespoke experiences for its attendees. We are very happy to have been a part of this experience, and it was great to see the mix of ideas and concepts across various lifestyle categories."

"The association with Godrej L’Affaire gives us the ideal platform to acknowledge and reward fashion-forward customers, while also setting new benchmarks in the industry on value creation andconsumer engagement. For the second year of our association with Godrej L’Affaire, we invited over 50 Myntra Insiders to experience the best of fashion, travel, food, lifestyle and much more during this event.”, addedHarish Narayanan, Head of Marketing, Myntraon the partnership.

Speaking about the brand association,Barun Mukherjee, Director, International Brands, Raymond Consumer Care Ltd.,said, “Partnering with Godrej L’Affaire was a rewarding experience for us as the event reckons with everything lifestyle and luxury. We took the opportunity to launch Ginevrarange of products and showcased the complete range of Tonino Lamborghini fragrances.”

The media partners for the fourth season of Godrej L’Affaire were Sunday Mid-Day (Print Partner), Living Foodz (Lifestyle TV Partner),IWMbuzz.com(Digital Media Partner) and Radio One 94.3(Radio Partner). Wizcraft International managed the on-ground execution of this season.