Gaurav Sabharwal To Lead India For Jack Daniel’s Owner

EE News Desk Mar 21, 2024

Brown-Forman Corporation, globally renowned for its ownership of Jack Daniel's, has roped in Gaurav Sabharwal as Managing Director, India & South Asia.

Sabharwal’s career spans over 20 years within the beverage and consumer goods sectors. With a background in the alcoholic beverage industry, he has worked across diverse regions in Asia, including the Indian sub-continent, Southeast Asia, and the Middle East. During his tenure of more than 14 years at Pernod Ricard, he held various leadership positions, where he led strategic initiatives and transformative projects. His responsibilities encompassed leading operations in India, Singapore, and Dubai. Prior to this, he held several commercial leadership roles at Diageo.

In his latest role, Sabharwal will assume the role of overseeing Brown-Forman’s operations in the high-growth and strategic markets of India and South Asia. Reporting directly to Eveline Albarracin, VP and Managing Director of Brown-Forman ANZPI IMENA Turkiye, he will be based out of Gurugram.

On his appointment, Sabharwal said, "I am excited to join Brown-Forman and look forward to leading our committed team in one of the most dynamic and fastest-growing spirits markets in the world. Jack Daniel’s is an iconic brand as well as one of the most valuable spirits brands in the world, and we will strive to help consumers in India discover the world of American Whiskeys. Additionally, the recent acquisitions of Gin Mare and Diplomático, along with much loved Woodford Reserve provide a big opportunity for accelerating premium brands from our global portfolio as we aim to step change the business in India.”

Albarracin mentioned, “On behalf of Brown-Forman, it gives me great pleasure to welcome Gaurav Sabharwal on board. India & South Asia have been identified as key emerging markets for us. With his extensive industry experience and expertise, we are confident that Gaurav will continue to deliver strong results for the company in these markets.”