FNP Media Empowers Experiences With 'The Golden Egg'
FNP Media debuts 'The Golden Egg' on International Women's Day, March 8, 2024. The film aims to shed light on IVF scams in India, emphasising the need to prioritise women's health.
The film not only exposes IVF scams but also calls for a shift in perspectives on women's reproductive health. It depicts the hurdles faced by couples in search of reliable and affordable fertility assistance, while sensitively portraying the unfair blame placed on women in marriages. Through empathetic exploration of these issues, it encourages viewers to champion women's reproductive rights.
Vikaas Gutgutia, Founder & MD, FNP Media & Ferns N Petals and the producer of the film, expresses, “Through 'The Golden Egg,' FNP Media as a whole continues its purpose to not only entertain but also enlighten and inspire. FNP Media has never failed to employ the power of cinema to address issues and mark meaningful dialogue. Hence, in honour of International Women's Day, our recent launch seeks to shed light on the dark side of IVF scams in India and support women's reproductive health. This film is not just entertainment; it's a call to action, urging viewers to question the integrity of medical practices and prioritize ethical standards.”
Directed by Gaurav Mehra, 'The Golden Egg' features a cast, including Chandan Roy Sanyal from Amazon Prime's 'Panchayat,' known for his roles in 'Choona' and 'Shehar Lakhot.' Swati Rajput takes on the female lead. The 17-minute short film unravels a complex network of false identities, urging viewers to verify the legitimacy of IVF centres in India.
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